DeLoach Vineyards Partners with Organic Gardening Magazine to Support Community Gardens Across Co

March 31, 2011 - PRLog -- Russian River, CA- DeLoach Vineyards, a certified organic and Biodynamic® producer of Pinot Noir, Chardonnay and Zinfandel located in Sonoma’s Russian River Valley, announced today the launch of its Garden to Table campaign in partnership with Organic Gardening Magazine. The campaign will award a total of $20,000 to five community gardens across the country that are working to improve the communities they serve.

Fifteen different community gardens have been nominated to receive the award; wine and garden enthusiasts and supporters have been called to vote for their favorite five online at www.deloachcommunitygardens.com.

DeLoach Vineyards, a leader in sustainable practices and organic and Biodynamic farming, is launching this campaign as part of its ongoing commitment to a healthy, sustainable lifestyle from garden to table, and to support the role of community gardens in promoting good living. More than 15 years ago, DeLoach converted its winery horse pasture into a half-acre garden of seasonally fresh produce that DeLoach chefs use to prepare meals for winery visitors and employees year round.  When the Boisset family purchased DeLoach Vineyards in 2003, it imbued the winery with a commitment to organic and Biodynamic farming, and the winery garden and estate vineyards received Biodynamic certification in 2009. In November 2010, DeLoach collaborated with the Kingsborough Community College in Brooklyn, New York to launch “Build a Garden in Brooklyn,” a project that supported the development of the Kingsborough Urban Farm that provides students the opportunity to grow and harvest healthy, organic produce. The new Garden to Table campaign with Organic Gardening Magazine is an extension of DeLoach’s effort to help educate a new generation about leading a healthy and sustainable lifestyle—something they have been passionate about cultivating since the inception of the winery.

The 2011 Garden to Table Award Nominees include the following community gardens:
·       Ocean View Farms in Los Angeles, CA
·       Solano Gardens in Los Angeles, CA
·       Long Beach Community Gardens in Long Beach, CA
·       Hayes Valley Farm in San Francisco, CA
·       Alemany Farms in San Francisco, CA
·       Three Brothers Garden in Chicago, IL
·       The Peterson Garden Project in Chicago, IL
·       Roots In The City in Miami, FL
·       Boca Raton Community Garden in Boca Raton, FL
·       The Magnuson Community Garden in Seattle, WA
·       Marra Farm in Seattle, WA
·       Lake Highlands Community Garden in Dallas, TX
·       Center for Growing People in Dallas, TX
·       The Last Organic Outpost in Houston, TX and
·       Denver Urban Gardens in Denver, CO

The top five gardens that receive the most votes will be awarded the prize and will be announced in the October/November 2011 issue of Organic Gardening. Voters are encouraged to go to www.deloachcommunitygardens.com  to help make a positive impact on communities in need. Here, they can view videos from each nominated garden and vote for the garden they feel will benefit most from winning a grant.

DeLoach has created a special retail element to accompany the contest. Bottles of DeLoach wine will be adorned with a necker that includes a QR code that will allow consumers to instantly link to the contest microsite through their smart phones, where they will be able to view the garden videos and vote for their favorite. The necker also offers a coupon for $2 off of fresh produce with the purchase of any DeLoach Vineyards wine.


About DeLoach Vineyards
DeLoach Vineyards has been a pioneering producer of Pinot Noir, Chardonnay and Zinfandel in Sonoma’s Russian River Valley since 1975. DeLoach seeks to produce exceptional wines that spotlight the singular personality of the Russian River Valley, with its rare and bountiful convergence of the sea, the soil and the stars. The Boisset family of Burgundy purchased DeLoach in 2003, bringing the techniques and approaches of Burgundy to its winemaking in the Russian River Valley, which they believed to be California’s most expressive terroir for cultivating Pinot Noir and Chardonnay.  Under Boisset, DeLoach has grown its small-lot vineyard designate wine program, converted to organic and Biodynamic® farming practices, and implemented traditional Burgundian winemaking techniques such as open-top wood fermentors, native yeast fermentations, and hand punch-downs.  Wine & Spirits magazine named DeLoach Vineyards a Top 100 Winery for the tenth time in the winery’s history in 2009.   Located at 1791 Olivet Road in Santa Rosa, the DeLoach Vineyards tasting room, picnic area and organic garden are open to the public daily from 10:00 am to 5:00 p.m.  For more information, visit www.deloachvineyards.com  or contact Emily Aschbrenner of Charles Communications Associates at 415.701.9463 or emily@charlescomm.com.

About Organic Gardening Magazine
For 70 years, Rodale’s Organic Gardening, the leading magazine resource for living a healthier, more environmentally conscious lifestyle, has been empowering its readers with the most trusted, eco-friendly news and information.  With the mission to “work in harmony with nature,” its editorial landscape leads the charge toward a sustainable future, delivering the safest and most natural approach to health, home, food and garden. In 2009, the magazine experienced double-digit gains in ad sales, newsstand sales and total circulation, further reinforcing the power and growing vitality of the green movement.   In 2010, Organic Gardening earned the # 8 spot on AdWeek's prestigious "Hot List: 10 Under 60." For more information, contact Erin Miller of Organic Gardening and Prevention at 212.573.0378 or erin.miller@rodale.com.

# # #

Charles Communications Associates is an independent creative marketing communications and public relations firm that helps local and global companies, organizations and non-profits create, build and launch a brand.