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Maximizing Your Video Investment
One of the most important elements of successful video production is developing a well-rounded strategy for getting your video in front of viewers. Fireside Production provides several ways to help maximize production investments.
- YouTube – YouTube is a great site for hosting your video. Be sure to use the edit option to create a compelling title, a description (including a link to your website) and appropriate tags for the piece. Tags are descriptions that allow viewers to find your video when searching a general topic. Fireside Production tags video production, non-profit videos, videography, editing to name a few.
YouTube also has wonderful sharing options right there on your video page. Take advantage of them. Use the URL to post the piece on your social networking sites like LinkedIn and Facebook. You can Stumble Upon, Tweet or Buzz a piece right from your YouTube site. Of course, you also want to encourage those you know to Like your video, Share it and Comment on it. Those actions *do* make a difference.
You’ll find an embed code there on YouTube. That allows you to embed the piece directly onto your website with YouTube as the host. Don’t worry… the viewer doesn’t necessarily have to navigate away from your website to view the piece. Web experts can help ensure that viewers watch your video without leaving your site. That’s the way Fireside Productions showcases videos in their Portfolio. Embedding your video and linking to it helps increase visibility.
Finally, you can pay to promote your video on several sites like YouTube. The campaigns are generally customizable to allow you to direct your video to your targeted viewers.
- Email Options – Email is an effective way to generate daily promotion of your video. Use the URL in your email signature. When an email is sent, encourage someone to view your Demo video.
Here’s how Fireside Production does it:
Co-Founder, Fireside Production
Vote Now! for our People’s Telly Awards Entry: http://www.youtube.com/
Become a Fan on Facebook:
Follow Fireside Production on Twitter: http://twitter.com/
- Newsletters & Blogs – Use the URL to link to your video in your online newsletters and blog about it. You want to drive traffic to your video and encourage viewers to – you guessed it – Like, Comment & Share.
Contact Fireside Production at http://www.firesideproduction.com/
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Fireside Production specializes in creating compelling videos at competitive rates. We capture the moments, the natural sound and the authentic interviews to allow viewers to experience the piece and remember its message.