FDA & FTC to Speak at ACI Food & Beverage Marketing & Advertising Event

March 10, 2011 - PRLog -- ACI is pleased to announce that several senior-level enforcement officials from the FDA and FTC will be speaking at ACI’s upcoming Advanced Legal Summit on Food & Beverage Marketing & Advertising.

Don’t miss this rare opportunity to gain firsthand insights directly from the government regarding current enforcement initiatives and the standards being applied to evaluate food and beverage marketing and advertising claims -

Mary Engle, Associate Director, Division of Advertising Practices, Bureau of Consumer Protection, FTC

Richard Cleland, Assistant Director, Division of Advertising Practices, Bureau of Consumer Protection, FTC

Kial Young, Senior Attorney, Division of Advertising Practices, Bureau of Consumer Protection, FTC

Jennifer Thomas, Director, Division of Enforcement, Office of Compliance, CFSAN, FDA
Vincent de Jesus, Nutritionist, Office of Nutrition, Labeling & Dietary Supplements, CFSAN, FDA

Kathryn L. Farrara, Staff Attorney, National Advertising Division

Take note as the FDA and FTC provide insights into how they are approaching key issues in food and beverage advertising and marketing as they speak on the following sessions –
Compiling Effective Scientific and Medical Evidence to Support Your Claim Substantiation

FDA & FTC Enforcement Priorities in Food Labeling and Advertising

Preparing for and Responding to Renewed Government Interest in Food Marketing to Children

Ensuring Compliant Front-of-Package Labeling

Knowing What Can and Cannot Be Said When Making Specific Food Product Claims

Understanding Current FTC Guidance on Endorsements and Testimonials

Specifically structured to focus in on the unique marketing and advertising challenges of the food and beverage industry, this conference will also provide you with the opportunity to benchmark with your colleagues at Yum! Brands, J.M. Smucker, Del Monte, Nestlé, Scripps Networks, General Mills, Herbalife and Coca-Cola as you learn what your company should be doing now to re-adjust its marketing and advertising practices in response to this new wave of FDA and FTC enforcement.

Full information on the summit can be found a http://www.americanconference.com/foodmarketing

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