EventGenie transforms the event experience with launch of multi-platform visitor’s app

Feb. 28, 2011 - PRLog -- 28 February 2011               International Confex
                                                                                                                01-03 March 2011
                                                                                                          See EventGenie on stand G400

EventGenie transforms the event experience with launch of multi-platform  visitor’s app

Mobile app officially launched at Confex, with key customers and partners on board

EventGenie, the software company set to transform the events sector, today announced the launch of a new mobile platform to deliver an unrivalled user experience for event attendees. Event goers can view personalised information, such as live event schedules, exhibitor profiles, dynamic and interactive 3D floorplans and many other services in real-time on their Smartphone. The multi-platform app provides organisers with a new and ongoing engagement channel to their audience, and affords them valuable visitor intelligence and revenue opportunities. The app which works across iPhone, Android and Blackberry devices plus a mobile website version for other handsets, is designed for both consumer and business events, and provides organisers and exhibitors with unrivalled insight into their audience.  
EventGenie offers exhibitors a direct link to thousands of visitors via their mobile phones and it is a highly effective channel to disseminate information before, during and after the show. Post event, organisers can access the visitor intelligence to help plan next year’s event, and provide feedback and insight to sponsors, speakers and exhibitors will also receive highly targeted opportunities for exposure and promotion to key segments of the audience, and real and measurable lead generation.
Giles Welch, Managing Director, EventGenie said, ‘After spending many a long day attending events, I realised there must be a smarter way of not just finding the exhibitors that are of interest to me, but also providing valuable data to organisers. This will be the first time information will get into the hands of attendees in real time, especially last minute changes, helping them to plan their day and get the most out of attending an event.”
To kick-start the launch, EventGenie has announced a strategic partnership with exhibition services contractor Melville Exhibition and Event Services Limited, to develop specific smartphone and web applications for visitors, exhibitors and organisers. These apps will integrate seamlessly into Melville’s core contracting activities, and into the Melville Data Services registration and data management business. These products will be offered to all its customers worldwide as part of its exhibition contracting and registration activities.

About EventGenie
EventGenie is mobile platform specifically designed for events, both business and consumer. The world-class native and web apps enhance networking and personalise the events for visitors, give exhibitors and vendors more access and exposure to customers and provide organisers with valuable visitor data and revenue opportunities. Uniquely, EventGenie is available to event organisers as a finished product, or as a platform for customers and partners to deploy at events themselves.
http://www.eventgenie.com/


EventGenie, Thames Court, 1 Victoria Street, Windsor, Berkshire, SL4 1YB, United Kingdom



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