How and Why Web Changes Might Affect Your Site’s Ranking

Feb. 27, 2011 - PRLog -- As result of the recent search-engine upgrades by Google and Bing, a Seattle management consultant and Biz Coach columnist makes recommendations for effective Web marketing.

“Google has made a major change in how it ranks search results probably because it’s been under siege for being manipulated by certain Web sites,” writes Terry Corbell at The Biz Coach (http://www.bizcoachinfo.com.)

“Bing’s partnership with Facebook has a resulted in a new feature that will impact word-of-mouth marketing,” adds Mr. Corbell.

“To de-emphasize content farms, the vaunted Google algorithms – its tools that determine how it ranks Web sites – have been fine-tuned to reward publishers of original content,” advises The Biz Coach.

“Google is looking for unique valuable information, if you will. That certainly encourages in-depth thought leadership,” which Mr. Corbell believes is positive.

“Google says it involves about 12 percent of search queries,” writes Mr. Corbell. “That might not sound like a lot, but 12 percent of millions and millions of search queries is meaningful.”

The Biz Coach points out another search development: The Google Chrome Web browser now permits sites to prevent other sites from appearing in their results. (Its competitor, Blekko, does the same.)

Mr. Corbell commends Google for both moves.

He’s also impressed with Bing’s new feature – Facebook’s “likes,” which allows Internet users to see the results that their friends like.

How does it work?

“Pictures of your friends appear when you search after you connect with Bing with your Facebook account,” he writes. “You can disable it easily if you choose.”

“The new development in the Bing-Facebook partnership is unique and it affects word-mouth-marketing – as businesspeople and consumers make buying decisions,” he warns.

“This helps to make marketing fun,” he writes. “It’s also a reminder that content, search-engine optimization and social media should be synergized and orchestrated in your overall marketing.”

Mr. Corbell’s analysis, “Analyses: Are You Up-to-date to Capitalize on Major Web Events?” is available at http://www.bizcoachinfo.com/archives/5790.

At his business-news portal, The Biz Coach, Mr. Corbell provides countless marketing and sales strategies at http://www.bizcoachinfo.com/category/marketing_sales.

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Seattle Biz Coach Terry Corbell is a business-performance consultant and profit professional. As a longtime media columnist, he publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.