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Recruiting Staff Through Social Media
As the world becomes more "social," customer service, call center and help desk management look to Facebook, Linkedin and Twitter for new recruits.
In the February issue of industry publication "Customer Service Newsletter,"
LinkedIn. Start with LinkedIn by building out your profile before posting your job opening. People want to connect with people and they want to know a little about you before they respond. You can pay to post job openings or search for candidates on this site, or just update your status to broadcast that you are hiring. If the posting is listed on your company website, you can include the URL in your status.
Facebook. While many people prefer to keep Facebook for personal relationships, it can be a gold mine for potential candidates. First, you can use the Facebook Directory to search for users, pages, groups, and applications. You can post jobs for free in the Facebook Marketplace. While you can't target the posting, it will get you some widespread coverage. If your company has a Facebook fan page, you may want to use it as a recruiting tool, too.
Twitter. Twitter works best if you already have a strong network. So, get started early with Twitter and build a robust network. Or find someone in your company who may have already developed that strong network and ask them to assist. The easiest way to recruit on Twitter is to tweet jobs you have available. Like LinkedIn, you can enter a new status with the URL, title, or any other description you want — as long as it is less than 140 characters.
Additional online and offline recruitment strategies appear in the February issue of "Customer Service Newsletter."
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About the Customer Service Group
For more than 20 years, the Customer Service Group has helped customer service, call center and help desk managers increase productivity, improve service quality and boost customer satisfaction, loyalty and retention. The Customer Service Group publishes "Customer Service Newsletter" and "The Customer Communicator."