Be the ‘Diva of the Week’ on Sareez.com Facebook Page

In a bid of one-upmanship to reach out and connect better with their target audience, online saree portals have devised innovative and enterprising ideas, such as doling out special offers.
By: S K Shamim
 
Feb. 25, 2011 - PRLog -- Sareez.com, a Kolkata based apparel portal that deals in authentic Indian garments and designer fabrics like bridal sarees, embroidered sarees, Bollywood  sarees, salwar kameez, lehenga choli, ghagra choli and many more, is launching a “Diva of the Week” contest on its Facebook page. The contest will run for a period of two months, where the portal will select a diva every week. It will finally culminate in a showdown, where “The Ultimate Diva” will be chosen from the divas that were chosen on a weekly basis.

Sareez.com believes that the contest will be a great opportunity to know and understand the tastes and sensibilities of their customer base. The submitted contest pictures will reflect the type of traditional attire preferred by contestants. It is expected that the contest will attract more eyeballs thereby increasing traffic and conversions on the online portal.

Anyone can enter the contest by mailing a picture wearing any traditional Indian attire, be it a saree, lehenga, choli, salwar kameez etc to Sareez.com. The best picture of the week will be selected by a panel consisting of designers associated with the online saree company. The selected ‘Diva of the week’ will be posted as the Display Picture on Facebook page of Sareez.com for the entire week. Not only that, the Diva will also win a saree worth US$40. Winners will have the privilege of selecting an outfit of their choice from an album that will be posted on the Facebook page, as the contest begins.

At the end of two months, the pictures of all the weekly winners will be displayed on the Sareez Facebook Page, where they will be pitted against each other, to win the Biggest Prize of the contest. As a perfect ending to an exciting and fascinating contest, the best of the bests will be chosen from among the winners. The contest for the grand finale will be a mesmerising and enthralling photo finish where “The Ultimate Diva” will be chosen. The gorgeous winner will be given the golden opportunity to choose any outfit worth US$200 from the huge array of awesome and astounding outfits that are available on Sareez.com, an online one-stop shop for authentic and traditional Indian garments, along with other designer items. Sareez.com will also provide free stitching and shipping of the outfit to “The Ultimate Diva”.  

Through this unique initiative, Sareez.com hopes to increase its visibility amongst its target audience and gain both mindshare and market share.

Please find our Facebook Page at http://www.facebook.com/IndianSarees.

To Know more about Lenhga and Choli vist http://www.sareez.com/Lehenga-collection

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Kolkata based apparel major sareez.com has taken the first mover advantage by offering a wide variety of sarees, lehengas and salwar kameez in stunning designs that have captured the imagination of buyers all across the globe. By offering a highly secure check-out process backed with swift doorstep deliveries, sareez.com has won the trust of thousands of buyers and is all set to change the way customers perceive online shopping.
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Source:S K Shamim
Email:***@gmail.com Email Verified
Zip:700001
Tags:Bridal Sarees, Embroidered Sarees, Bollywood Sarees, Salwar Kameez, Lehenga Choli, Ghagra Choli
Industry:Fashion, Shopping
Location:Kolkata - West Bengal - India
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