ELYSEE Enters the U.S. Market in Style

Feb. 22, 2011 - PRLog -- If you wanted to purchase an elegant timepiece with features like dual time zones, chronographs or day/date functionality, how much would you expect to pay? Thousands? Think again, because German-based ELYSEE is redefining what customers should expect from affordable watches.  

Although a 50-year-old brand, ELYSEE entered the U.S. market in 2010 to instant acclaim. Embracing the spirit of ‘heritage’ – classic details that evoke a storied history – a retro style is one of the company’s hallmarks. The other, construction, is enhanced by standard features including high-end complications, surgical-grade stainless steel and finely-stitched leather bands.

“The European styling of the brand, along with the high-quality German craftsmanship make ELYSEE an appealing watch for discerning customers in this economy,” says Zion Reuven, National Vice President of ELYSEE USA. To this end, retail prices for a wide range of automatic and quartz-powered models are predominantly from $295- $995.

Two collections offer men and women options to express their personal style. The first marries a vintage look with mechanical features. This updated mid-century style incorporates rose or yellow gold plated cases, intricate dials and transparent casebacks. A more contemporary selection offers Swarovski crystal embellishments, ceramic bracelets, oversized cases and looks that transition easily from day to night.

ELYSEE is also redefining the contemporary sports watch. Inspired by vintage automobiles and the classic car enthusiast, the emphasis is on form and function. From stylized tire tread bands to dashboard-like dials, the cases evoke the sexy curves of a 1961 Ferrari Shark’s body while housing a high-grade movement akin to its purring motor. Additional options like water resistance, luminous hands and crown protection give the wearer the option of adventure.

ELYSEE watches are available at fine jewelers nationwide and online at ELYSEEUSA.COM.

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