Experient Introduces Luminosity™: Providing insights and metrics to improve event ROI

Feb. 16, 2011 - PRLog -- Twinsburg, OH – Experient, the source for integrated meeting and event solutions, today announced its new Luminosity services, a suite of offerings designed to enable event organizers to accurately and efficiently measure true event performance.

Luminosity — a new family of service offerings based on the return on investment measurement methodology developed by the ROI Institute and endorsed by major meeting industry organizations — efficiently enables organizers to validate the tangible and intangible business impact of their events in alignment with the specific objectives for each event. These services provide end-to-end support to clearly define event objectives, design and implement effective data capture and analysis systems. Results will provide valid intelligence to help gauge and fine-tune event design, participant satisfaction, and support repeat registration, sponsor and exhibitor sales over time.

“Even as the meetings industry continues to rebound, ROI continues to be a mantra among event professionals at every level. Luminosity provides a practical, efficient and proven pathway to compile quantifiable data and research-based facts that will help our clients measure the effectiveness of their event and make clear event performance improvement decisions for the future,” says Rick Binford, CMP, Experient president, event management services. “While the ROI of meetings has been widely discussed in our industry, Experient is taking a leading role to apply this training and knowledge in the creation and delivery of a suite of offerings that measures event performance and that enhances and supports the work being done by our service delivery teams to perfect our customers’ event experience.”

From the development of a detailed project plan, data collection, expert analysis and final impact assessment report, Experient Luminosity helps clients prove the value of their meetings. The suite of services offered with Luminosity provides progressively increasing levels of support and consultation to serve the needs of any organization looking to measure event results:

•  SightLine: Basic Survey Management Services is a stand-alone Survey Management Service for the design and delivery of electronic surveys to event participants, attendees or exhibitors.

•  ClearSight: Basic Event Evaluation Measurement includes consultation with the customer to understand the Reaction, Satisfaction and Learning objectives for the event, and the design of an evaluation plan that will measure the effectiveness of the event in meeting these objectives.  

•  InSight: Event Impact Measurement includes the same level of consultation and project planning included with ClearSight, but offers additional surveys and an expanded focus on evaluating and measuring desired objectives.

•  FullSight: Complete Event Performance Measurement Services offers all consultation and evaluation planning included in the other services with the added deliverable of monetized ROI figures for the targeted event.  

Experient leads the industry as one of the best-known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, corporate and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and tradeshows around the world. Visit http://www.experient-inc.com for more information. Media kit and available staff portraits may be found at http://www.experient-inc.com/press.

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Let Experient technology, experience, buying power and partner relationships help you maximize your event ROI. Our expertise in site sourcing, meeting planning, registration, housing and lead retrieval ensures your attendees are satisfied.