Frost & Sullivan Web Conference on Global Low-cost Truck Market: European Threats and Opportunities

Feb. 16, 2011 - PRLog -- The global commercial truck market is experiencing a growing invasion of “low-cost trucks”. These trucks, mostly originating from Asian OEMs, are priced approximately 20-25 per cent lower than conventional trucks and are penetrating markets all over the world. This trend presents threats as well as opportunities to European truck manufacturers, system suppliers and any other participant in the global automotive industry.

In order to call the European truck industry for action, Frost & Sullivan will hold a complimentary web conference, entitled Global Low-cost Truck Market: European Threats and Opportunities,  taking place on Tuesday, 22nd February 2011, at 3 p.m. BST. Research Analyst, Ryan Carmichael, will offer insights into the competitive environment, product portfolios and platforms of global OEMs active in the low-cost truck market as well as the global supply chains of leading truck manufacturers.

Highlights of the web conference include cost-reduction strategies put in place by leading global truck-makers and system suppliers as well as present voice of the customers and fleet managers regarding their demands from these low-cost trucks. The analyst briefing will also offer a benchmarking analysis of the various light, medium and heavy duty truck platforms and identify the global hot-spots for both low-cost truck production and sale.

To participate in this complimentary briefing, please email Katja Feick at katja.feick@frost.com with your full contact details. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

The web conference aims at exposing sustainable revenue generating opportunities for market participants and will benefit manufacturers of light, medium and heavy commercial vehicles and component systems as well as government agencies, regulators and legislators. It will also benefit management and engineering executives who are responsible for the understanding of global competitive dynamics, product planning, marketing, sales, as well as research and development.

“The demand for low-cost trucks is set to experience a steady and robust growth over the next five years,” says Mr. Carmichael. “Asian OEMs, particularly those based in China and India are creating low-cost truck platforms to target global markets. OEMs in developed markets have not as yet pushed cost-reduction strategies domestically, but will be challenged to, when these vehicles begin to arrive. In addressing this threat, OEMs in developed markets will not only need to defend market share at home, but will also need to push products into developing markets in order to establish a more diversified global presence,” he continues.

The cost saving strategies, relative to other commercial vehicles available in a given segment, include powertrain downsizing, chassis reductions, amongst others.
“Some of the greatest potential sales of low-cost vehicles will happen in segments of the freight market which are currently using vehicles that are actually over-engineered to suit the actual work requirements,” Carmichael concludes.

To receive a link to the recorded webinar subsequent to the web conference and or further information on this research, please email Katja Feick at katja.feick@frost.com with your full contact details.

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