Eventful India Campaign unfolds Photography Awards that define the best of Exotic India

Feb. 14, 2011 - PRLog -- New Delhi, 15 February 2011: India is the only destination in the world which thrives on festive events whether ethnic or religious, national or international, cultural or social. Indian-ness creates unique mysterious experiences hosting an  event/celebration almost every day of the year whether it is the biggest boat race in Kerala, the world largest congregation of holy men & devotees at Prayag, the longest lasting festivities of Punjab, mesmerizing award shows of Indian Cinema and the ‘Great Indian Wedding' et al with countless backdrops for a perfect event including  Jaipur Fort on a winter afternoon, the Taj Mahal by moonlight, the serene Beaches of Goa, and lush green mountains of Sikkim, amongst many more.

To imbibe the spirit & mystique of Bhartiya culture & spread it amongst international masses and classes, Propaganda Media & Entertainment, has initiated a campaign ‘Eventful India' to promote ‘Destination India' on global ‘Event Tourism' map. ‘Eventful India', will promote cultural and commercial ‘event-based-tourism' to both domestic and international travelers. Its focus will amplify smaller unheard-unseen destinations and festivities of India to create an unforgettable experience for the tourists. The campaign shall promote ‘Agra' as a destination during ‘Taj Mahautsav' and Kerala during ‘Onam', with states like Gujarat and Rajasthan focusing on ‘event-based-tourism-policies' the results are obvious and observed.

"Eventful India Photography Awards" is a PRE-LAUNCH initiative of ‘Eventful India' Campaign to honor the creative geniuses for treasuring such invaluable eventful moments across the length and breadth of India. "Eventful India Photography Awards" invites the ardent photographers to showcase their skills of capturing myriad images of Indian art and culture & share their magical experiences captured during Indian events, celebrations and festivities. It is almost impossible that anyone of us have never captured an Eventful India moment. From Festivals to Weddings, Holiday Moments to Parties, almost every Indian has enough stock of their experiences to share. ‘Eventful India' welcomes professionals and amateur photographers to participate in first-of-its-kind Photography Awards on INDIA.

"Eventful India Photography Awards" invite nominations in 4 Categories and 16 Themes, around thematic spells of Eventful Destinations, Eventful Experiences, Eventful Encounters, and Eventful Delhi. From a professional photographer to an advertising/event agency who captured such moments can nominate their photographs in respective categories. Entries are FREE and can be submitted online at www.eventfulindia.in from 11th February 2011 until 25th February 2011. Winners will be declared and facilitated on a LIVE Presentation ceremony in New Delhi on Saturday, March 5th 2011 and published with special features on www.eventfulindia.in, official Eventful India Coffee Table Book and Official Eventful India Calendar to promote the campaign, globally. Organisers have also partnered with leading international publications and television shows to feature winning entries from the awards.

Luminaries of Indian Art & Culture, including famous Art Curators & Collectors, Editors & Publishers, Designers & Directors, Photographers & Photo Journalists, Advertising Gurus and IAS Officers constitute an elite and inclusive ‘Jury Panel' for "Eventful India Photography Awards". The awards look beyond the technical merit of nominee photographs, and seek ‘Documentary Impact' to feature a ‘Unique Indian Experience' as key parameters to judge an entry, for an award. Jury Panel include celebrity names like Mr. Amitabh Kant (Ex-Secretary, Ministry of Tourism, Govt. of India & Chief Executive of DMIC), Mr. Piyush Pandey (Executive Chairman & Creative Director – Ogilvy India & South Asia), Mr. Vardhan Kondvikar (Editor – Lonely Plant Magazine India), Sephi Bergerson (Noted International Photographer), Mrs. Shovana Narayan Traxl (JDG Ceremonies, Commonwealth Games 2010), Mr. Pramod Kapoor (Publisher – Roli Books), Mr. Neeraj Paul (Photo Editor – The Times of India), Mr. Anurag Batra (Founder & Chairman – Exchange4Media Group), Mr. Prakash Tilokani & Mr. Ashok Salian (Noted Indian Photographer), Mr. Rohinton Mehta (Technical Editor – Smart Photography Magazine) and Mr. Parvin Dabas (Bollywood Actor & Photographer) among many others.

Mr. Amitabh Kant, creator of the ‘Incredible India' campaign & member on the Jury Panel says, "Its size, diversity and countless cultures make a journey through India a continuous Cinerama. India is an expression of joy, colour, innovation and of life itself. ‘Eventful India' campaign is a brilliant idea, one which will capture a young nation and an ancient civilization with all its vibrancy".

Eventful India is a self-funded initiative of Mr. Gaurav Garg – an events enthusiast to promote India as an ‘Eventful Destination of the World'. Gaurav believes that this campaign will also create an action-based-advertising for better tourist conversions. For example, if a tourist misses ‘Holi' of Vrindaban, he will have to wait for another year to experience it. Also, it will bring tourists back to India with an undying quest to these ‘experiential tourism' opportunities year after year to explore new destinations, culture and festivities. At his boutique experiential marketing agency – Propaganda Media & Entertainment, he has been researching on this subject since 1996, when he was studying for his Masters Degree in Events Management at Leeds Metropolitan University, UK. Gaurav further says "While the campaign and initiative presently is very private, we are eying for a PPP (Public-Private-Partnership) Model to take this ahead in larger interest of ourselves and our INDIA."

Official Event Website:
www.eventfulindia.in
Search for 'Eventful India' on Facebook

Press Contact:
Ms. Shreya Bothra
Executive – Media Relations
Propaganda Media & Entertainment
Cellphone: +91-9810934940
Email: shreya@eventfulindia.in

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Propaganda Media Private Limited is proud producer for Eventful India Photography Awards. As part of our 'Industry Outreach' initiatives, we at Propaganda fund Eventful India Campaign which attempts to promote India as an Eventful Destination of the world.
Propaganda Media & Entertainment is a full service agency which specializes in creating branded content, and experiential marketing avenues for a brand. Propaganda creates 'buzz' for a brand putting in practice its 'Modern Media Planning' approach, which draws a media plan on 'content' than on conventional strategy of 'media mix'. Propaganda has been involved with few of the enviable clients to deliver buzz marketing strategies. Propaganda has also been creating event and broadcast formats for leading award shows including Zee Cine Awards, Femina Miss India, IPL Awards, and Buzz Awards to name a few. Please logon to our website propaganda.co.in to know more about the company.