Utilizing Social Media in FDA-Regulated Industries.

Feb. 7, 2011 - PRLog -- With great potential also come great challenges. The FDA has been slow to issue social media guidelines, and as a result, companies are struggling to use sites such as Facebook and Twitter, without being subject to warning letters or enforcement actions. It is clear that these internet platforms differ from television and print ads. Social media is exploding at a faster rate than the government can keep up. Industry is hotly anticipating new guidance as a result of FDA meetings and industry comments.

Capitalize on social media tools to increase your ROI! U.S. health-care and pharmaceutical online advertising spending will reach $1 billion for the first time this year, up 10.6% from last year, according eMarketer. By 2014, online ad spending in the health-care and pharmaceutical industry, which includes direct-to-consumer and over-the-counter remedies, is expected to reach $1.52 billion. Ensure your digital strategy is keeping up with the latest advertising trends.

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