The Publishing Firm brings together partners from business, government agencies and non-profits.

Feb. 4, 2011 - PRLog -- The Publishing Firm is the first company to find a seamless way for businesses to align themselves with philanthropic organizations and government agencies while achieving a measurable return on their investment.

In 2010 ninety-seven percent of all charitable donations were made by individuals and corporate giving only amounted to three percent of all charitable giving. Adam Longaker, partner at the Publishing Firm states, "The disparity between the amount of charitable contributions that are donated on an annual basis in America between individuals and corporations is both alarming and understandable. In the last three years corporations across America are told to cut their bottom line and 'tighten their belts' so it is hard for them to justify giving to any organization no matter how just the cause. That is why we have carved out a niche that will allow corporate America to support just causes while adding to their bottom line."

The Publishing Firm announced the debut of 'One Heart - A Global Alliance Project'. 'One Heart' is opening with content from the World Health Organization addressing the epidemic of cardiovascular disease and the impact that it will have globally from both health and socio-economic standpoints. Then the chairman of Heartbeat International, Dr. Benedict Maniscalco will share his vision of what the Global Alliance's role will be in the fight against cardiovascular disease. Additional content is coming from organizations such as the American College of Cardiology, Project Pacer and the Clinton Foundation to name a few.

What set's "One Heart' apart from any other publication on the marketplace today is a combination of three key components. The first is the distribution, 'One Heart' is being distributed on a name and title basis to cardiologists in twenty-two countries, executives at all of the major pharmaceutical companies and medical device manufacturers, board members of major non-profits and foundations and executives at major municipal hospitals. The second component is the fully integrated marketing campaign that The Publishing Firm has implemented in support of the publication. The Publishing Firm has partnered with one of the world's leading software developers to support 'One Heart' with a fully interactive digital edition that will be available to the readers on their I-pads, smartphones, computers and laptops. Advertisers have the ability to include video in their ads and interact with the consumer directly. The third and possibly most important component that completely separates 'One Heart' from any other publication is that all of the proceeds of the publication are being donated to Heartbeat International to support the forming of the Global Alliance.

The Publishing Firm and Heartbeat International are also staging high profile celebrity events throughout the year promoting the Global Alliance. This unique partnership between The Publishing Firm and Heartbeat International has created a one of a kind opportunity for corporations across the globe to have access to highly targeted marketing while supporting a cause that  sadly affects us all.

For media relations contact:

Chad Fernandez
The Publishing Firm
813-261-2127
chad@thepublishingfirm.com

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The Publishing Firm’s executive team has a combined total of over 45 years experience driving revenue to businesses around the globe.

Working with over 150 of the Fortune 500 Companies, including 7 of the top 10, The Publishing Firm has helped create strategic initiatives for some of the most recognized brands on the planet.

Our team produces publications of the highest possible quality that are sent to powerful audiences who are responsible for hundreds of billions of dollars in spending annually. In today’s competitive marketplace you need every advantage that you can get. That is why at The Publishing Firm all of our publications are supported by fully interactive digital publications, digital newsletters and events. We embed your message in the thoughts of your potential clients by creating fully integrated marketing campaigns that consistently keep your message in the forefront of their minds.