Is Your Exhibition Stand Doing All the Work?

Feb. 1, 2011 - PRLog -- , pop up stands and banner stands is only the first stage in planning a successful exhibition. While it’s absolutely vital to spend time picking your exhibition stand, graphics and exhibition furniture, many first time exhibitors make the mistake of thinking that’s where the work ends.

If you’re eagerly awaiting the arrival of your new stand, there are Choosing an exhibition stand and deciding between the many available types of roller stands plenty of other preparations you can be doing in the meantime. Simply sitting back and waiting for the artwork to be printed and frame to be manufactured means you run the risk of letting your exhibition stand do all the work at your event. Give it the support it needs by preparing your staff for the exhibition, conference or event with these pre-event tips from exhibition stand experts, Print Designs…

Things to cover in your staff meeting:
1.   Reasons for exhibiting: There are any number of reasons why you may have opted to attend an exhibition. These run from simply building a brand profile to meeting clients or generating leads. Let your staff know what your objective is so everyone is working towards the same common goal.

2.   Dress code: It’s one thing to have a beautiful exhibition stand with shiny, glossy graphics picked out in your company colours. It’s entirely another to have a ‘show wardrobe’ for your staff. Consider whether you want them to fit in with the stand by wearing company shirts or, if you’re happy for them to attend in their usual office attire.


3.   Design of the stand: Modern exhibition stands are complex creatures and whatever design or package you have chosen you’ll likely have add ons such as spare roller banner or pop ups that you’ll want to alert your staff to. Show them images of the stand design so they know what to expect and highlight areas for coat and bag storage. You’ll also need to designate areas for literature storage and display.

4.   Run through audio visual equipment: If you plan on having a TV, PCs or digital displays as part of your exhibition stand, make staff aware of their locations and the demonstrations / show reels that will be running. If they are required to perform any functions such as restart the video at certain intervals, create a timetable and hand out to all members of staff. Likewise if presentations are needed to introduce the audio or visual material, assign time slots and discuss content.

5.   Procedure for dealing with prospective clients: Some exhibitions will allow you to scan badges and download data for a small cost but you may prefer to collect business cards or have leads fill in contact forms. Whatever your preferred method of dealing with new business enquiries, double check that everyone in the exhibition stand team knows what is expected of them and how the data should be collected, stored and followed up.

To browse the full range of Print Designs exhibition stands and order online, visit http://www.printdesigns.com/

About Print Design: Established in 1999 and specialising in digital printing and portable presentation solutions, Print Design are now a market leader in a very competitive industry, separating them from the competition is a commitment to the providing the lowest prices possible whilst maintaining quality.

Editor's Note: Print Designs is represented by search engine optimisation agency, AppleJupp Media. Please direct all press queries to the SEO team. Email: rebecca@applejupp.com or call: 0800 0949001

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Printdesigns Limited was established in 1999 as a specialist company dealing in wide format digital printing and portable presentation solutions.