Organic Bedding Shop Launches New Identity, New Focus

Feb. 1, 2011 - PRLog -- Kushtush Organics has a new name, The EcoSleepShop (www.ecosleepshop.com).   "We did not realize when we launched our little organic bedding shop with the crazy name, that the business could grow and take on meaning," said Susan Fullen-Yurek, owner of EcoSleepShop.   "This new direction reflects our commitment to ethical growth in the organic industry, and provides the opportunity to streamline our niche."

Rejecting the "big box", variety store online models, EcoSleepShop will focus on the inherently high end organic bedding market with an eye on Made in the USA organics whenever available.   "By paring down our focus, we intend to take this opportunity to develop better product delivery and customer care systems", added Fullen-Yurek.   "But our primary ethics and mission will remain unchanged."

That mission includes remaining a specialty shop with the finest organic bedding, organic cotton, and organic wool products from the best producers and suppliers in the U.S., at fair pricing.

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