How to Raise Funds with Glow & Flashing Novelties

Feb. 1, 2011 - PRLog -- The school calendar often presents us with fantastic opportunities for fundraising events. School events that mark particular social events, media events and term ends are especially productive in terms of fundraising opportunities, as parties and discos tend to go hand in hand with glow and flashing novelties.

Glow items such as glowsticks, glow necklaces and glow bracelets add vibrant neon colour to any celebration and are fantastically popular across all age ranges, from younger kids waving them to older kids accessorising with them. Because glow items are packaged in high volumes you can receive high quantities for a relatively low cost leaving huge scope for fundraising margins.

Flash novelties are also incredibly popular with kids. Flashing novelties not only provide a source of amusement on the night but are also something tangible that the child can take away from the event and can be enjoyed again and again. It’s because of this that flashing novelties really sell themselves and require very little push for sales, but best of all, they’re incredibly cheap to buy and so the margins that they return mean increased funds for your school.

So how do you ensure that you’re getting maximum fundraising capabilities from these products?  When presented with a huge choice of products, we tend not to choose. When sourcing products for your fundraiser, try not to offer too wide a range of products. Look for products that outline your fundraiser theme, for example Valentine’s Day might use hearts and fairy wings, Halloween might use flashing devil horns and flashing star wands, Bonfire Night might use products that spin using bright colours that replicate firework effects such as mini spinners, rainbow windmills and Heli Headlights.

Consider the nature of the event, some events are more suited to hand held novelties, others may require hands free and so head wear or items that can be worn around the neck on safety lanyards may be more appropriate. Also consider theming your events according to media trends, for example this year see’s the release of the fourth Pirate’s of the Caribbean film (arrrgghhh!) cue lot’s of Jack Sparrow wannabe’s, the release of the final Harry Potter instalment (wizards) and a Royal Wedding (Princesses) all have fantastic scope for fundraising.

Age and gender should also be considered, young boys tend to like to stage laser sword fights worthy of any young Jedi, or simply resort to bashing each other (flashing foam sticks are particularly effective at keeping them safe in this instance)! Younger girls tend to enjoy dressing up with costume jewellery such as squidgy jelly rings and flashing star or butterfly wands.

Whatever you choose for your range try not to offer too many similar items, only offer one kind of sword, one kind of wand or one form of head wear etc…, too many choices along similar lines will ultimately leave you with unsold stock and cut into your margins, that said don’t worry if you have any bits and pieces of stock left over, all glow products have a two year shelf life and flash novelty batteries will hold for up to twelve months.

Worried about product failures? Don’t… all Glowsticks.co.uk glow and flashing novelties are 100% guaranteed and so if you experience any problems with your products, simply let us know and we will endeavour to replace or refund them, which take all the risk out of buying for you.

And so to summarise….

•   Do consider a theme for your event
•   Do consider media trends
•   Do consider your audience age
•   Do consider your audience gender
•   Do offer a varied product range… glow necklaces, glow bracelets, wands, swords, headwear
•   Do offer choice, just not TOO MUCH choice
•   Don’t worry about failures, all Glowsticks.co.uk glow and flash products are 100% guaranteed.

Looking for effective fundraising ideas at your next event? See our full range at www.glowsticks.co.uk and get a fabulous 10% PTA discount across your order.

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About the Glow Company, The Glow Company is dedicated to innovative, practical and fun products that glow, flash, shine or glow in the dark. Born in 2003, The Glow Company is the UK's first authority on all things glow. The Glow Company has a huge portfolio of glowing products ranging from day to day practical products to the slightly more bizarre. Product categories include home lighting, mood lighting, glow gadgets, children's lighting, glow clothing, the largest choice of string lighting in the UK and a wide selection of the iconic Lava Lamp. In addition to our retail business The Glow Company serves the events, fundraising and party markets with glow novelties such as glowsticks and glow necklaces, flashing novelties seen at concerts and bonfire nights including flashing wands, swords, necklaces, headboppers and general party products such as home disco supplies and UV makeup.