Ritter’s Upgrades to Expand Marketing Scope

Jan. 31, 2011 - PRLog -- Ritter’s Communications recently upgraded their Fusionpro VDP software license to version 7.0, allowing for the generation of increasingly popular QR codes. QR is short for Quick Response since they are quickly and easily read by a cell phone. The code itself resembles a barcode, and is placed on marketing materials so that customers may take a picture of it with their phone and immediately receive details of the business, URLs to other relevant sites, or coupons and discounted offers and deals.

In addition to the upgrade, Ritter’s purchased Fusionpro links, the PURL software add-on for the software. The primary purpose of these latest technological additions is to allow better tracking of the clients who click on and respond to print advertisements. The better the company can track what response mechanisms are most popular, the more effective their marketing campaigns can become. The purpose of PURLs (personalized URLs) and other forms of personalization is to specifically tailor the most appropriately relevant marketing information to specific recipients.

The Fusionpro and PURL upgrades reflect Ritter’s commitment to keeping pace with the dynamic marketing landscape. Ritter’s Communications consistently strives to provide the best marketing materials to clients and to employ the most effective marketing practices currently available.

About Ritter’s Communications

Ritter’s Communications has been providing high quality print and multi-channel communication services locally and nationally since 1988. Ritter’s is dedicated to creating effective marketing campaigns, helping their customers reach their goals by providing the highest quality products and unparalleled customer service. A wide variety of advanced printing services are offered, as well as a range of communication services to drive ROI. Whether it’s print or online communications, Ritter’s offers the best all-inclusive marketing tools to create a successful communications campaign.

# # #

Blue Interactive Agency empowers clients by providing the tools necessary to succeed in today's internet market. Blue Interactive Agency provides website design based on SEO-friendly code for high visibility and effective internet marketing campaigns.