Haiti & The Earthquake: A Nurse’s Story & Book Marketing on The “Your Book Is Your Hook!” Show

Jan. 17, 2011 - PRLog -- Beth Kallman Werner, the founder and President of Author Connections, and Susan Magnuson Walsh, author of “Walking In Broken Shoes: A Nurse’s Story About Haiti and The Earthquake” & co-founder of the non-profit organization, Little By Little, will appear as guests on the Your Book Is Your Hook! Show on WomensRadio.com.

Ms. Werner will talk about some of the biggest mistakes authors are making with their book marketing and some strategies she wishes more authors would use.

Ms. Walsh will talk about what it took to write about her experience at the epicenter of the earthquake in Haiti, how she got her memoir published and how she’s using her book as her hook to let others know how they can help the people there with the aftermath and specifically with their access to much needed medical care.

NEW YORK, NY (January 18th – January 24th, 2011): Beth Kallman Werver will talk with radio personality and host Jennifer S. Wilkov about some of the biggest mistakes she’s seeing authors make with their book marketing.

Ms. Werner will also comment on some of the more popular marketing strategies that may or may not work for authors and other strategies that she wishes more authors would use. She’ll also share her perspective of the future of the book publishing industry and book marketing as a whole.

Susan Magnuson Walsh is a pediatric nurse practitioner, a clinical instructor of graduate nursing at the University of Illinois at Chicago and the co-founder of the non-profit organization, Little By Little, which ministers to those who need improved health and well-being, specifically in Haiti. She will discuss with radio personality and host Jennifer S. Wilkov why she wrote her new book and memoir, "Walking In Broken Shoes: A Nurse’s Story about Haiti and the Earthquake," and how she was able to write about her experience of being at the epicenter of the earthquake in Haiti and its aftermath.

Ms. Walsh will also talk about how she got her story published and why it’s important for those who experience such unimaginable moments to write about them. She’ll also share how she’s using her book as her hook to let others know about her non-profit organization, Little By Little, and how they can help with the aftermath of the earthquake, the people of Haiti and their recovery from the devastating result, and specifically with their access to much-needed medical care.

Host Jennifer S. Wilkov will discuss how to put your memoir to good use during her Education Corner segment on the show.

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The “Your Book Is Your Hook!” Radio Show airs weekly on Tuesdays at 9:00am on the WomensRadio Network at WomensRadio.com and is syndicated on Google News and Live365.com. The “Your Book Is Your Hook!” show was created to provide the opportunity to go behind the books and discover the process from thought to sales of how other authors have succeeded in getting published and how they use their book as their hook with someone who is successful in this field and experiencing the same journey herself.  Listeners also find out about industry professionals and resources to help them as a writer and author with their book projects so they can write, market, publish and make money with their books.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer, the creator of the trademarked “From Thought to Sales In 90 Days” book process and a book business consultant for other authors and writers. Her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting published are vital parts of the experience of the show.  The show has left guests wanting to come back for more.

Some of Ms. Wilkov’s most prominent guests include Dominique Raccah (Publisher of Sourcebooks & Co-Chair of the Book Industry Study Group), Larry Goldbetter (President of the National Writers Union), Julia Cameron (International Bestselling Author), Debbie Macomber (#1 New York Times & USA TODAY Bestselling Author), Marci Shimoff (#1 USA TODAY, Amazon, Barnes and Noble.com and Publishers Weekly Bestseller & a NY Times Bestselling Author), Victoria Moran (Oprah-featured Author of ten books including an international bestseller), Suzy Welch (3-time NY Times Bestselling Author & Keynote Speaker at the WBENC 2010 Annual Conference), Brunonia Barry (NY Times Bestselling Multiple Award-Winning Fiction Novelist), Carla Neggers (NY Times Bestselling Romance Suspense Author), Phil Sexton (Publisher & Community Leader of Writer’s Digest), Deborah Brody (Executive Editor of Harlequin’s Nonfiction Program), Katharine Sands (Literary Agent with Sarah Jane Freymann Agency & Author), Peter Rubie (CEO & Literary Agent of Fine Print Literary Management & Author), Jennifer DeChiara (Literary Agent & President of Jennifer DeChiara Literary Agency), Michael Larsen & Elizabeth Pomada (Literary Agents at Larsen-Pomada Literary Agency and hosts of the San Francisco Writers Conference), Mike Sacks (Member of the Vanity Fair Magazine Editorial Team & Author), Beth Werner (Director of Sales & Marketing at Kirkus Media including Kirkus Reviews and Kirkus Discoveries), Joel Comm (4-time NY Times Bestselling Author and new media innovator), Mari Smith (former President of the International Social Media Association, author and dubbed “The Pied Piper of Online Media” by FastCompany.com), Ken Corday (Author and Executive Producer of NBC’s Daytime Drama “Days of Our Lives”), Kathy Kinney (Co-Author, Actress well-known as Mimi Bobeck from the “The Drew Carey Show”), Carley Roney (co-founder of The Knot Inc. and the author of 16 books associated with her websites TheKnot.com, TheNest.com and TheBump.com), Jan McInnis (comedienne, author, professional speaker & humor writer who has written for the Tonight Show monologues) and other industry professionals including Hollywood producers, publicists, ghostwriters, social media experts, authors in various genres and many more. Photos and more information www.yourbookisyourhook.com.

Women’s Online Media and Education Network (W.O.M.E.N.) began with a very large mission: to give women (and other lesser hear voices) the opportunity to have a much larger voice over a great geographic area.  Today, W.O.M.E.N. publishes WomensRadio.com, a rich streaming content site; WomensCalendar.org, the largest listing of women’s events internationally and nationally; the WR Channel; WRMusicReview.com, and AudioAcrobat.com, a sensational tool anyone can use to produce and/or publish streaming audio, video and podcasts anywhere on the web.

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Your Book Is Your Hook! is a full service consulting practice that serves authors, writers & wannabes as well as the entire book publishing industry with its endeavors. Best known for its popular weekly radio show, robust resource blog, trainings and advice.

Through the popular radio show named after her practice, "Your Book Is Your Hook!", which can be heard every Tuesday morning at 9:00am on WomensRadio.com, & the accompanying show blog at YourBookIsYourHook.com/blog, Jennifer S. Wilkov brings her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting it published to loyal listeners each week.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker & trainer who focuses on supporting writers with the essentials to become a bestseller: a great project, a strong platform and a well-polished pitch, presentation and hook for their book.