If you only do one thing this month.... start a blog

Jan. 15, 2011 - PRLog -- Because if you have a blog, that’s what you can do…………

Post content as often as you like, telling people about your latest special offers, your new product range, your favourite supplier of organic ingredients.

Tell your followers what you’re working on, what websites you’re loving, and when you’re about to launch a new product.

Why blog?

Adverts are one-way unication, but blogging is a two-way conversation that engages people and gets them talking, and sharing.

You can ask them what they want to know more about, and then give it to them
You can offer them free stuff that makes them love you
You can post lists of websites that they’ll find invaluable
You can review products that are relevant to them
You can build your reputation as an expert in what you do, so when they’re ready to purchase, who do they call?  You!
Social media has developed in recent years – first Facebook, then Twitter, YouTube, LinkedIn – and yet the business blog is still crucial to improving search engine optimisation and to building relationships with your customers.

Convinced?

Do you want to engage with your customers?  Do you want to exceed their expectations by sharing your knowledge and helping them overcome their problems?  You can with a blog, and it’s totally free.

PS  Check out www.perfectbalancemarketing.com for a 5 step guide to getting your own blog up and running.

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Lucy Thornton is a marketer who helps small businesses sell loads of their products to people who love them. On her blog she shares how mumpreneurs can use social media, the web, and being different to explode their profits and have fun doing it.