Story Behind Positive Clothing

Jan. 11, 2011 - PRLog -- If you pay any attention to network news or read articles you are likely aware of the vast number of disappointing stories that bombard us on a regular basis; reports of health epidemics, failing school systems and corporate or political scandals. You also may have noticed a trend of people blaming others for their own actions, for example someone suing a fast food company because the food made them fat. It seems as though many have totally excused themselves of personal responsibility.  

The long list of unhelpful images being consistently thrown at us, prompted me to advocate for something more beneficial. The biggest question was how? How could I communicate positive messages on a large enough scale to counter the volume of unpleasant ones?  Things considered were writing books, developing a series of workshops or creating clothing that bares positive and practical messages. Of the three, the clothing concept rose to the top. It was also the idea that resonated with most people we shared it with. Probably not the best motivation for going into the apparel business, but we recognized clothing’s potential to convey messages broadly and have an influence on people. If someone wears a t-shirt with a legible message most people will take the time to read what it says.

Knowing that the type of merchandise we planned to create would be unique to most clothing on the market we needed a name that would reciprocate that.  This is how Outstanding Apparel, the theme-based clothing company got its name. We also wanted to send a subliminal message to people that wear the clothes..outstanding people wear Outstanding Apparel.

Positive clothing….sounds like a wonderful idea right? Well that is exactly what it was at the time, just an idea, the question was how do we develop that idea into a viable business and create products that people would be willing pay for? How do we get organizations to see the benefit and partner with us to add value to the work they do?  We envisioned a brand that will become very popular and potentially start a movement, a movement toward higher standards and higher achievements.

I can’t give away all my secrets but I can say that we have made tremendous strides over the past year.  We have developed 3 unique clothing brands and added several attention grabbing themes such as health, education, accountability and many more. Our company website is getting more traffic than ever before and we are seeing increased interest in our products from organizations and businesses. However we are still a far cry from where we plan to go. The apparel industry is very competitive; I get woozy just thinking about all the brands that already out there. Not to mention the daunting task of grabbing media attention and getting products in stores. At the moment creativity is the only friend we have in the world but it is indeed a good friend to have. We are confident that we can break through and will continue to work hard at attaining our goals, stay tuned.

Cornelius Davis
Outstanding Apparel 678-632-5554
www.outstandingapparelcorp.com

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Outstanding Apparel specializes in theme-based clothing. Our focus is creating positive clothing with practical messages related to various aspects of everyday life.