Car Dealership uses Facebook to increase sales and service business - Full Interview - Dealer Geek

Jan. 3, 2011 - PRLog -- Interview with Jesse Lehman

Give me a brief history of the dealership (years in business, location, cars sold per year, how competitive is the area):

MB Motorsports is a family owned dealership specializing in everyday cars for everyday people.  We are located in Tinton Falls, Central New Jersey - a few miles from Asbury Park, where Bruce Springsteen got started.  We currently average a little over 100 used sales per month.  

When did you start your Facebook Fan page and how many “Fans” do you have?:

We started our Facebook page in Nov of 2008 and now have over 5000 fans.

How do you get your Fans to interact and participate in discussions?  

Engaging Content – We run contests where fans win free car details, restaurant.com gift cards, ipods, and other cool stuff.  We talk about what our audience is interested in such as cars, movies, local restaurants and things that appeal to regular people.  We put up 100’s of fun pictures of previous customers with their cars, some of them laying on the roofs or jumping in the air.  Not once have we advertised something for sale on our page.  Facebook for us is a great way for our dealership to connect with previous customers, prospective customers & local businesses on their turf, in a casual, non –invasive way.


What has been your most successful campaign with Facebook?
I’d have to say our weekly free detail contest draws the most attention.  We have sold more than a handful of cars to people we met from coming in for their free detail.  They come into our dealership, we show them around, their kids sit on our motorcycles and they end up leaving as dealer advocates.  These people become our friends and they remember us when they know someone who needs a car.

Read the rest of the interview here: http://thedealergeek.com/facebook-superdealer-01-mb-motor...

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The Dealer Geek is a blog for car dealerships to learn the best tips and tricks to sell more cars. Based out of Toronto, Ontario Ryan Thompson and guest writers will provide the latest technologies and methods to make more money.