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Follow on Google News | NanoMarkets Announces Transcripts from Firm’s Teleconference on Business Case for OLENanoMarkets has released the transcripts from its December 14, 2010 teleconference that presented findings from its report, “The Business Case for OLED Lighting.”
By: NanoMarkets About the report: This report provides a guide to what OLED manufacturers will have to achieve before they can move beyond the current low-volume “designer lighting” phase. It considers not just the general illumination market, after which OLED lighting makers are mostly chasing, but also the business case that can be made for using OLED lighting in architectural and automotive lighting. In each of these segments it takes a look at how OLED lights can compete with other lighting types, especially LED and fluorescent lights. In this report, NanoMarkets also sets out what it will take to turn OLEDs into the “light bulb of the future,” including design, performance and pricing considerations. And with regard to pricing, it examines how consumers will adapt to pricing based on total cost of ownership models and which segments of the user population will adapt to it fastest. This report analyzes the key issues that establish the business case for OLED lighting in its various addressable markets. It is based on NanoMarkets’ # # # NanoMarkets, a Virginia-based analyst firm offers market research and analysis coverage of advanced materials and emerging electronics and energy markets. Visit http://www.nanomarkets.net for a full listing of NanoMarkets' reports and other services. End
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