"Rule of Thumb" Joins Heavy Metal-World™, Signs to IME Records

Dec. 30, 2010 - PRLog -- Las Vegas Hardcore band: Rule of Thumb knows respect: How to give it, and definitely how to get it!

As a veteran act on the Sin City metal scene, the established trio holds close associations with almost every musician, venue and promoter in town. Often sharing stage, sometimes sharing gear and always sharing an incredible live show, Rule of Thumb has earned honor and friendships through sweat equity and an uncompromising mission to remain true to themselves.

Unapologetic, the band tackles controversial issues without hesitation and routinely ignores political correctness when delivering their vicious blend of metal, hardcore and punk. Ironically, there are no rules for R.O.T. – and much of their success can be attributed to this rebellion.

“I don’t want to change anything about this band,” states Ed Fassio, head of IME Records. “These guys are loved by their fans because of who they are and what they do and you just don’t mess with that."

Always strategic, IME promotes the idea of mixing structure with mayhem while the Los Angeles indie label sets goals to add some new dynamics to their current line-up. The core pillars of maturity, strong business acumen and established fan-base were driving factors in matching Rule of Thumb with the Itchy Metal Entertainment family.

“Considering that I’ve seen these guys in full operation and witnessed their artistic capability, it wasn’t a hard decision,” says Fassio. “Their performance gets the entire facility involved. There’s so much going on that you can’t help but join the party.”

Rule of Thumb have toured the southwestern US extensively and shared stage with many national and international bands. Currently, the band is preparing to film their first video and planning tours for the east coast and UK.  With a stage performance matched by no other, the energy and no apologies attitude that Rule of Thumb commands should not be missed. – www.reverbnation.com/ruleofthumb

The new relationship will begin with the release of two R.O.T. singles, promoted and distributed by Itchy Metal Entertainment.

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Heavy Metal-World™ is a new media agency HQ’ed in Los Angeles, CA comprised of industry experts and developed in early 2008 as an innovative way to market, manage, promote and distribute new media and independent music by leveraging emerging platforms and partners. Recently acquired by HMW, Itchy Metal Entertainment is a Las Vegas, NV based music production company specializing in artist development, talent scouting, music recording, producing and distribution.