Keep your spirits high with CODE

Dec. 23, 2010 - PRLog -- The countdown to Christmas is here and among those celebrating in good spirits are Fine Tubes. They have been keeping up the Christmas spirit this year by sending out advent calendars to their many clients across the world.

Fine Tubes wanted to do something different this year. They were looking for a Christmas gift with a little added value and a longer-lasting impression. The advent calendars involved their clients in a more three-dimensional experience, rather than reading a standard message with a few signatures.

CODE was certain the calendar project represented the qualities of the Fine Tubes brand including an innovative design and an original, unique approach, allowing them to stand out from their competitors.

The CODE team faced a similar countdown when receiving the brief and having to deliver the following day. The team combined their creative thinking to produce a calendar which was both visually appealing as well as a representation of the Fine Tubes brand. The teams basic foreign language skills were also put to the test whilst communicating with the printing company, based in Germany!

The surprise twist behind the advent calendar featured a daily competition which gave their clients the opportunity to win a bottle of Plymouth’s local gin during the run up to Christmas day. CODE’s MD, Andy Staples came up with the idea to feature the bottle of Plymouth gin as the daily prize. The back of the calendar featured instructions to email the daily code, featured inside each numbered door, to Fine Tubes to be automatically entered into the daily prize draw.

Bettina Schadow, Marketing Executive at Fine Tubes commented: “CODE gave us great creative input and ideas on the interactive game we could play. The advent calendar is a great idea that works really well, even more so when supporting a local company. The prize, a bottle of Plymouth gin, suggested by CODE, had a local connection to our location in Plymouth.  Again, great idea from CODE – especially against the time pressure of “I need an idea today, i.e. now”, well done to the CODE team.”

# # #

For over 20 years, we have been making things better for business. Whether it's a better looking visual image, marketing communications, web technology or PR, our ideas and strategies have added value to the products and services of companie.