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How Much Is That Doggy…In The Harvey Nichols Window?
Today Harvey Nichols reveals its ‘tongue-in-chic’ Christmas video.
However, as one would expect from Harvey Nichols advertising, don’t believe everything you see…
Entitled ‘Not just for Christmas’, the video is a humorous send up of the fashionistas who don’t just accessorise their dogs, they use the dogs to accessorise themselves. Set in the Harvey Nichols flagship Knightsbridge store, the satire plays on the ‘Paris Hilton’ pampered pooch trend that we have seen explode in the celebrity world over the last few years, especially in LA.
During the fantasy sketch we play on the idea of a pooch being the ultimate fashion accessory. And whether it be this season’s ‘it’ bag, modelled with Chihuahua, or a fiery red head picking out her perfect Cavalier King Charles ‘accessory’
Julia Bowe, Marketing Communications Director at Harvey Nichols, comments, “We wanted to create a feel good Christmas message which pokes fun at the absurd lengths to which some fashionistas will go to, even using dogs as an accessory to their outfits.
During filming the dogs had a great time and so did we.”
The video will also be hosted on the Harvey Nichols site and Harvey Nichols YouTube channel.
Notes to Editor:
Harvey Nichols does not sell animals of any sort in their stores and they do not condone the buying of giving of a dog as a gift, like a bag or accessory.
During the production of this film there was a vet present and on hand to approve all scenes. A professional handler sourced the dogs and was also present to ensure all the dogs were happy, safe and not put in any distress.
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Harvey Nichols is an international luxury lifestyle store, renowned both in the UK and internationally. It offers many of the most prestigious brands in womenswear, menswear, accessories, beauty, food and home.