Is Email Marketing Spam?

Dec. 13, 2010 - PRLog -- You would be forgiven for thinking that email marketing is the same as spam. After all, they both target you through your inbox. However, while spam is unsolicited and usually very much unwelcome, with email marketing permission is paramount.

Email marketing can be a valuable way of uniting customers and businesses in an inexpensive and receptive manner, so it’s worth knowing the ins and outs before confusing informative messages with superfluous junk. FDC, a full service design agency based in Ibstock, Leicestershire, is clued up on the powerful online marketing solution that is email marketing, so you don’t have to be.

FDC has just launched their email marketing service, which advises businesses on how to successfully develop their online customer relationships and acquire new business through specific, well-targeted emails that attract the attention of relevant recipients. One of their travel clients is already receiving £4 return for every £1 they spend.

FDC’s Managing Director, Dale Moreton, quickly cottoned on to email marketing’s potential: “We send out five million emails a year but most of the emails are to customers who are already working with our clients. So they’ve already been on a holiday with one of our holiday clients or they’ve subscribed to a newsletter. So actually they’re genuinely interested in getting the email communication. They have already worked with the company. They trust them, they’re interested in them and they want to find out about further offers.

“Spam information may not be timely, it may not be relevant, it may not be right, and the recipient may have never asked for it. The likelihood of them actually opening it and engaging with that email is very slim. However where you’ve got a client base, or you’ve built a client base, around your email marketing then the likelihood is that you’ll get back a good amount of responses from the emails you send.”

FDC’s expert team are on-hand to assist in the development and implementation of the total email marketing process to maximise existing client bases and ensure any email marketing messages you send are filtered out from the dreaded spam.

# # #

FDC is a creative design agency, providing professional website design as well as branding, email marketing, copywriting and graphic design solutions for small to large sized businesses.

PROFESSIONAL MARKETING SOLUTIONS ON AN SME BUDGET