“Your Book Is Your Hook!” Supports Heifer International With Reading Incentives for Students

Radio personality and host of the “Your Book Is Your Hook!” Show on WomensRadio.com, Jennifer S. Wilkov, lends her voice to Heifer International’s Read to Feed® program to help end hunger and poverty around the world while caring for the Earth
Dec. 6, 2010 - PRLog -- NEW YORK, NY :  Radio personality and host of the “Your Book Is Your Hook!” Show on WomensRadio.com, Jennifer S. Wilkov, is lending her voice as a media spokesperson to support Heifer International’s Read to Feed® program and its mission to encourage students, parents and teachers to read books and at the same time help to end hunger and poverty around the world while caring for the Earth.

Heifer International’s Read to Feed® program is a reading incentive program for children. Participants obtain sponsorships from parents, friends and relatives based on the number of books (or units of time) they read. The goal is to promote reading and help Heifer International assist millions of people around the world feed their families and reach self-reliance through the gifts of livestock and training. Ultimately, the program offers global education opportunities and will foster children’s love for reading, a passion to help others and a desire to help create a better world.

“Read to Feed is an exciting and important learning tool for children,” said Deborah Keene, Heifer’s Vice President of Education. “It gives them a concrete way to help others while they are learning new things and having personal adventures through the books they are reading.”

For more than 60 years, Heifer International’s simple idea of giving families a source of food rather than short-term relief has led to millions in more than 125 countries who have received the knowledge, resources, and skills shared by Heifer International staff members and volunteers around the world.

“No matter what their age, situation, circumstance or condition, every child can enjoy the experience of reading books while at the same time lending a hand-up to another child. It is this amazing lesson of self-reliance and being empowered to do something to help others at such a young age that caught my attention about Heifer International’s Read to Feed® program. I believe in and fully support the mission of Read to Feed®. If every child raised awareness of their own reading habits and asked others for support – not only for themselves but beyond them for other children around the world, imagine how many little lives would be empowered and changed forever through the amazing process of this unique program.  Each participating child could then understand the true power a book has to educate, entertain and truly enlighten others,” says Jennifer S. Wilkov.

Deborah Keene says: "Heifer International appreciates the help of Jennifer S. Wilkov in spreading the word about Heifer International and our Read to Feed® program. Hunger and poverty can be eliminated but it will take the support and efforts of everyone. The first step is awareness which leads to understanding and inspiration to make a difference. Each year, we see thousands of inspired children take action to end hunger and poverty through the Read to Feed® program.”


The “Your Book Is Your Hook!” Radio Show airs weekly on Tuesdays at 9:00am on the WomensRadio Network at WomensRadio.com and is syndicated on Live365.com. The “Your Book Is Your Hook!” show was created to provide the opportunity to go behind the books and discover the process from thought to sales of how other authors have succeeded in getting published and how they use their book as their hook with someone who is successful in this field and experiencing the same journey herself.  Listeners also find out about industry professionals and resources to help them as a writer and author with their book projects so they can write, market, publish and make money with their books.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer, the creator of the trademarked “From Thought to Sales In 90 Days” book process and a book business consultant for other authors and writers. Her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting published are vital parts of the experience of the show.  The show has left guests wanting to come back for more.

Some of Ms. Wilkov’s most prominent guests include Dominique Raccah (Publisher of Sourcebooks & Co-Chair of the Book Industry Study Group), Larry Goldbetter (President of the National Writers Union), Julia Cameron (International Bestselling Author), Debbie Macomber (#1 New York Times & USA TODAY Bestselling Author), Victoria Moran (Oprah-featured Author of ten books including an international bestseller), Suzy Welch (3-time NY Times Bestselling Author & Keynote Speaker at the WBENC 2010 Annual Conference), Brunonia Barry (NY Times Bestselling Multiple Award-Winning Fiction Novelist), Carla Neggers (NY Times Bestselling Romance Suspense Author), Deborah Brody (Executive Editor of Harlequin’s Nonfiction Program), Katharine Sands (Literary Agent with Sarah Jane Freymann Agency & Author), Peter Rubie (CEO & Literary Agent of Fine Print Literary Management & Author), Jennifer DeChiara (Literary Agent & President of Jennifer DeChiara Literary Agency), Michael Larsen & Elizabeth Pomada (Literary Agents at Larsen-Pomada Literary Agency and hosts of the San Francisco Writers Conference), Beth Werner (Director of Sales & Marketing at Kirkus Media including Kirkus Reviews and Kirkus Discoveries), Joel Comm (4-time NY Times Bestselling Author and new media innovator), Mari Smith (former President of the International Social Media Association, author and dubbed “The Pied Piper of Online Media” by FastCompany.com), Ken Corday (Author and Executive Producer of NBC’s Daytime Drama “Days of Our Lives”), Kathy Kinney (Co-Author, Actress well-known as Mimi Bobeck from the “The Drew Carey Show”), Elizabeth Fowler (Literary Manager, Clear Pictures Entertainment), Jill Shure (2002 Ben Franklin Award winner for Popular Fiction and the Publisher of Syntax Books), Jan McInnis (comedienne, author, professional speaker & humor writer who has written for the Tonight Show monologues) and other industry professionals including Hollywood producers, publicists, ghostwriters, social media experts, authors in various genres and many more. Photos and more information www.yourbookisyourhook.com.

Women’s Online Media and Education Network (W.O.M.E.N.) began with a very large mission: to give women (and other lesser hear voices) the opportunity to have a much larger voice over a great geographic area.  Today, W.O.M.E.N. publishes WomensRadio.com, a rich streaming content site; WomensCalendar.org, the largest listing of women’s events internationally and nationally; the WR Channel; WRMusicReview.com, and AudioAcrobat.com, a sensational tool anyone can use to produce and/or publish streaming audio, video and podcasts anywhere on the web.
Heifer’s mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in more than 50 countries, including the United States, to help families and communities become more self-reliant. Heifer’s Read to Feed® program is one method that Heifer uses to educate children about hunger and poverty while giving them the tools to take action to create a better world.

For more information, visit www.heifer.org, www.heifer.org/readtofeed or call 1-800-696-1918.

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Your Book Is Your Hook! is a full service consulting practice that serves authors, writers and wannabes as well as the entire book publishing industry with its endeavors. Best known for Its popular weekly radio show, robust blog, trainings and advice.

Through the popular radio show named after her practice, "Your Book Is Your Hook!", which can be heard every Tuesday morning at 9:00am on WomensRadio.com, and the accompanying show blog at YourBookIsYourHook.com/blog, Jennifer S. Wilkov brings her experience and knowledge of the book business and the people in it as well as her understanding of the author’s experience from conceiving the idea to getting it published to loyal listeners each week.

Ms. Wilkov is a best-selling, award-winning author, an award-winning freelance writer, a speaker and trainer who focuses on supporting writers with the essentials to become a bestseller: a great project, a strong platform and a well-polished pitch, presentation and hook for their book.
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