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ABSEM Gets VPM's AutoFinancing.net back on the road with Search Engine Optimization
ABSEM's Search Engine Optimization expertise has helped Virtual Project Manager Inc to grow their automotive sales lead generation business, despite the tough economic conditions since the credit crunch.
Founded in 2003 by brothers Mike and Dennis Lambert, VPM has grown into a business with a number of websites, attracting visitors and generating sales leads for new and used car sales, insurance and finance.
The business grew steadily up until 2009, when it reached the ceiling encountered by most small businesses; the founders no longer had enough time to run the business and implement all the new ideas and projects that were critical for the business’ continuing growth and long term stability.
In 2010, VPM turned to ABSEM’s Naval Kumar for assistance.
“We discovered that our growth as a business was limited by our time, so we gave ABSEM all of the projects that had been sitting on the shelf to see where they could help us”, said Mike.
Naval says, “We knew for VPM to succeed within the Automotive vertical in the US they would need to compete with bigger, established brands.
Our experience in the industry helps us stay ahead of the competition for our clients. We create competitive analysis to understand what the competitors are doing and to ensure we are thinking ahead and constantly growing for our clients.”
After refining the AutoFinancing.net PPC accounts and taking the decision to re-design the site with an aim to attract more organic traffic, ABSEM outlined a comprehensive wireframe site design. During the entire process, the biggest challenge was to ensure that a site re-design did not affect Page Rank, existing keyword rankings or current organic traffic volume. In order to achieve this, ABSEM took the following steps:
1. Whilst designing the site wireframe, ABSEM made sure that 90% of the URL structures remained intact, thereby ensuring minimal change to the sitemap
2. ABSEM used Google Analytics to identify high ranking site pages and back tracked them to the anchor texts and locations of links in the original website
3. ABSEM incorporated these high ranking keywords along with their anchor text so that they would continue to have exposure from the site's home page whilst their destination URLs remain the same as far as the Search Engines were concerned
4. Lastly, ABSEM evaluated site meta data and only refined the pages and tags which lacked keyword density or belonged to pages that previously did not have any exposure
After 2 months of planning, managing and strategy development, ABSEM finally helped VPM launch their new site design for AutoFinancing.net.
Now came the most difficult part – waiting. ABSEM monitored the site over a period of two months to check for any detrimental impact on search engine placement, as is often the case following such significant site redesign. Not only did AutoFinancing.net maintain its rankings and Page Rank, ABSEM's careful placement of ads, improvement of onsite content and overall site optimization increased VPM's AdSense traffic value by more than 100%.
Mike says that within a very short time, “We’ve seen increases in our page ranks and the search engines are definitely looking at our websites more positively, thanks to ABSEM’s work. Our new lines of business have immediately been a big success. We can see the source of every lead, the campaigns that ABSEM created and optimized for us are performing well and we have been able to open up new lines of business that we hadn’t previously explored”.
“Thanks to our positive experience with ABSEM, we have now outsourced other areas of our business too, such as web development, link building and copy writing. ABSEM manage some of these suppliers for us, freeing up even more of our time”, says Mike. “We want freedom to move on and do different things, to grow our business and explore other ventures and ABSEM have given us that freedom”.
The websites that ABSEM have optimized and developed for VPM are as follows:
ABSEM is a knowledge based, boutique Search Marketing Agency providing scalable Internet Marketing strategies which complement all Digital Marketing channels.
ABSEM is an independently owned Search Marketing Agency with operations in London, England & Los Angeles, California and more than 15 years of experience in the Search Marketing industry.
ABSEM specializes in Affiliate Marketing Management, PPC Management, SEO Services and Social Media Marketing.
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ABSEM is a knowledge based, boutique Search Marketing Agency providing scalable Internet Marketing strategies through all Digital Marketing channels.
ABSEM delivers Affiliate Marketing, PPC Marketing Management, SEO Services and Social Media Marketing.