Amazing Web 2.0 Tactics Explained

Nov. 30, 2010 - PRLog -- Introduction To Web 2.0
Our focus today will be on the introduction of Web 2.0 principles, the role Web 2.0 should play in your online business, and some revealing tactics for its use and effectiveness. You probably have heard of social marketing through bookmarking and networking, but you should also realize the crucial importance of the integration of Web 2.0 into your marketing efforts if you want the search engines to really love you.
The basis of Web 2.0 principles is the implied use of an interactive website that allows visitors to post content through social networking sites, social bookmarking sites, blogs, forums, and other discussion groups. Some well known websites such as Facebook, MySpace and Twitter are free social networking sites where you can get involved with this process. You create a profile, post content, and indicate your interests. This allows you to target your interests but also shows your friends and followers this same information. As you make more friends and join forums and discussion groups, the viral nature of the process starts to take over and can build a focused and targeted audience.  

The Importance Of Web 2.0 To Your Business

So why is it that these social bookmarking and networking sites are so important to your business? First of all, these sites are more popular than ever even though they have been around for awhile. Facebook for example, is now the most popular site on the planet and shows no signs of slowing down.
One of the reasons for this is the simplicity and it's implied search in the form of a personal list. When people create a personal list on these sites in the form of a web page, others can view this information without actually making the effort to search for them. And if you don't really know which words to use to find this information, this simplicity can become especially useful. There may be some great information on some sites where the website owner just wasn't aware enough to use the right keywords to guarantee that the site you want will actually come up. This feature solves that problem quite nicely.

The Keys To Web 2.0 Effectiveness

Now here are the keys to just why social bookmarking and Web 2.0 are so effective. The underlying concept of a social group (especially the interactive ones), is that the user's tend to trust other group members recommendations because of shared interests and familiarity. Just because you have heard of Pepsi doesn't mean the job is completed, on the contrary, effectiveness increases greatly with constant repetition. When we see others' testimonials, reviews and recommendations, we naturally trust those more than those from a self promoting business website. The bonus comes from the targeted nature of the traffic generated this way.

Like minded people that form groups are by definition interested in that niche and will be more motivated when heading to your site with a testimonial from a group member. If you can offer a bonus in the form of something that appeals to them, you will get this highly targeted traffic headed to you site.
The great part about getting Web 2.0 traffic is you really don't need to spend anything to get it. All you need to do is locate the websites that match your niche, sign up for a free account and then create your profile. Some businesses create many individual profiles for differing product types.
Another great tactic for getting additional Web 2.0 traffic is by bookmarking your own websites with various bookmarking sites and share them with your niche groups. You can also bookmark relevant sites that offer added value for your targeted traffic in order to generate good one-way links (backlinks) to your website.

Highly Targeted Web 2.0 Traffic

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John Jay is the reviewer and author of numerous money making and money saving articles.