One-of-a-kind new $40 million “Water Magic” attraction will make a huge splash in Pigeon Forge

Nothing fascinates children of all ages like water. They are drawn to it, mesmerized by it and love being surrounded by it. John Joslyn plans to give kids of all ages what they want with his brand new “Water Magic” attraction in Pigeon Forge.
Nov. 23, 2010 - PRLog -- PIGEON FORGE, Tennessee –  Nothing fascinates children of all ages like water.  They are drawn to it, mesmerized by it and love being surrounded by it.  Next year, John Joslyn plans to give kids (and kids at heart) just what they want with his brand new “Water Magic” attraction in Pigeon Forge, Tenn.

Joslyn announced Tuesday morning that he is moving forward with plans to build the more than $40 million Water Magic across from his Titanic Museum Attraction on the Parkway in Pigeon Forge.  Joslyn said construction would begin early next year and he hopes to open the new attraction by the summer of 2013.  Contrary to early reports, Joslyn said Water Magic is not a water park.

Joslyn has been welcomed warmly to East Tennessee, and the Titanic Museum Attraction he co-owns and operates with his wife Mary Kellogg-Joslyn, has been an overwhelming hit with tourists – averaging 100,000 visitors per month.  Like everything the Joslyn’s have been involved with, Water Magic will leave its guests amazed and in awe.

John Joslyn said, “When we came to East Tennessee last April, we had evaluated a number of tourism markets.  We have experience in Orlando and in Branson – so we truly believed our concepts would succeed here.  We’ve surpassed our projections here in Pigeon Forge in almost every way, so it should come as no surprise that we want to build our next major attraction right here.  I can assure you, Water Magic will exceed any of your expectations – this one is simply going to blow you away.

“Water Magic will be one of the world’s most innovative and magical family-themed attractions.  Full of water but not a water park – Water Magic will introduce a new dimension in family entertainment for all generations.”

Like Joslyn’s Titanic Museum Attraction across the Parkway, the brand new Water Magic will be impossible for visitors to miss.  The entire attraction will be wrapped in GREEN as it recycles water, generates electricity, and produces its own HVAC in a unique, new, eco-conscious building of the future.  From the Parkway, the building itself will be an amazing sight.

Water Magic is a one-of-a-kind attraction that will offer guests a splashing good time, beginning with a 100-foot kinetic-energy sculpture.  Crowned with a 1,000-gallon water bucket that haphazardly topples over on a regular basis, this iconic sculpture will feature water that cascades down and onto Water Magic’s grand entry plaza.  Like other Joslyn projects, Water Magic will be unparalleled in its commitment to every aspect of the guest experience.

The first stop for visitors to Water Magic will be Emporium Square, a two-story atrium with a kaleidoscope of water-driven gadgetry that immediately captures the imagination.  Fountains of water, in every shape, size and description, will be synchronized to music, creating a marvelous water wonderland.  Center stage will be occupied by none other than the “Wizard,” the impresario of Water Magic.  Guests will find he has a devilish sense of humor and loves to make people wet.

Emporium Square will lead to a number of portals, and each guest may choose the one that begins his/her adventure.  Each portal flows into a different gallery that offers a fun experience with water—that mysterious, slippery, mesmerizing, reflective and hypnotic wet stuff that’s just plain fun.  Some galleries will allow guests to feel like they are walking on water, while the Water Tunnel will make them laugh out loud from the surprise burst of water they get as they enter.  And let’s not forget the Mirror Maze gauntlet that not only puzzles the mind but keeps everyone on their toes with—you guessed it—more water.

Guests will love the new Water Theater and the latest production of Water Magic’s “Imagination Rhapsody”—a musical cacophony of water jets and swaying water spouts that will entertain all.  Guests will even be able to orchestrate their own water symphonies, but they shouldn’t be surprised if the wrong note sends a wave of water their way.  In the Deep-Sea Exhibition area, guests will experience a dive to the ocean floor, where they can explore the depths and its creatures.  Another experience designed to mesmerize guests will be the famous Bubble Room, where there’s a lot more to bubbles than anyone thought they knew.

Like a water-powered funhouse on steroids, Water Magic is where guests can opt for complete and total immersion.  Our motto is “Get Me Wet.”  Our objective throughout the attraction is to entertain with a splash of “edutainment.”  And not to worry; body dryers flank each gallery to blow-dry any wetness.  

“I got into the water in the 1980s with Titanic,” Joslyn joked, “and for the past 25 years I haven’t been able to get out.  I don’t know what I’ll do next – but chances are it will involve water.”

The most unique aspect of Water Magic’s basic equation is that almost every entertainment element—from concept to creation—will have sprung from the minds of Westgate’s design team.  Therefore, Westgate Entertainment will have proprietary control of all intellectual property, and may recycle and apply it to future attractions.  This will help Westgate create a powerful brand that preserves the unique qualities of Water Magic and other future attraction venues.

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