Recent Study: Thailand Telecommunications Competitive Intelligence Report Q4 2010

Nov. 24, 2010 - PRLog -- Mobile

Mobile services are offered in Thailand under concession from TOT and CAT. The country's wireless subscriber base grew by a spectacular 137% during 2001 and by a further 120% in 2002, with the result that penetration rose from just 5.5% in 2000 to more than 28% in 2002. Growth was more restrained in 2003, though still quite high at 27.2%. At end-2007, the total subscriber base had reached 53mn, an increase of 33% during the year, more robust than 2006 at 32%. The rise in subscribers was led by aggressive competition among the operators leading to the introduction of reduced pricing, on account of penetration reaching 83%. By 2009, we estimate 100.4% penetration, placing Thailand firmly within the leading 'second tier' of regional markets, behind Malaysia but surpassing South Korea and Japan.

Fixed Line

Thailand's fixed-line subscriber base grew marginally to about 7mn during 2007, with the result that the country's penetration rate remained almost static, at 10.9% at the end of the year, on the low side for the region. TOT directly operated 50% of Thailand's fixed lines, as against over 50% in 2001, while its subscriber base is in decline. Its two competitors, True Corporation and TT&T, which provide services through concessions awarded by TOT, saw their subscriber bases increase by 17% and 2%, respectively, in 2002, before falling again in 2003. BMI estimates that by YE09, fixed-line penetration rates reached 10.2%, marking a small decline over the year.

Broadband

Thailand's broadband penetration rate is much lower than we had originally estimated. However, the rate of take-up is rising rapidly -- much faster than for internet. Despite that, penetration rates remain low, and BMI estimated 2009 ended on 3.4%, placing Thailand only just ahead of the Philippines, but well ahead of Sri Lanka and Bangladesh.

The country's three fixed-line operators -- TOT, TT&T and True -- are expected to compete fiercely regarding the provision of broadband services. This is in light of a stagnating fixed-line market and should create a wider range of affordable tariffs, helping to boost broadband penetration rates overall.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/94333_thailand_telecommunicati...

Report Table of Contents:

Competitive Landscape Analysis
- Mobile
- Table: Regional Mobile Penetration Overview
- Fixed Line
- Table: Regional Fixed-Line Penetration Overview
- Broadband
- Table: Regional Broadband Penetration Overview
Company Profiles
- TOT
- True Corporation
- Advanced Info Services (AIS)
- DTAC
- True Move
Market Attractiveness Analysis
- Mobile Market Overview
- Mobile
- Table: Thai Mobile Market June 2010
- Table: Thai Mobile Net Additions Market Q210
- Subscriber Divisions
- Table: Thailand Operator Subscriber Mix
- MOU & ARPU
- A Comparison of Minutes of Use By Operator ('000)
- 3G
- AIS
- DTAC
- TRUE
- Others
- Mobile Contract Wins
- Table: Mobile Contract Wins
- Mobile Content
- Country Outlook
- SMS
- Ringtones & Mobile Music
- Mobile Money
- Value-Added Services Timeline
- Table: Selected VAS Services (2008-2009)
- Mobile Operator Data
- Country: Thailand
- Table: AIS
- Table: DTAC
- Table: TRUE
- Table: Hutchison Telecom
- Market Data Analysis - Fixed Line
- Fixed Line
- Table: True Revenue From Fixed-Line Telephony (%)
- Payphones
- Table: Thailand's Payphone Market By Operator, 2008
- Market Data Analysis - Broadband
- Internet
- True
- TOT
- TT&T
- CAT
- IPTV
- WiMAX
- Wireline (Fixed-Line & Broadband) Developments
- Table: Wireline Developments, 2008-2009
SWOT Analysis
- Thailand Wireline (Fixed Line & Broadband) SWOT
- Thailand Mobile SWOT
Risk-Reward Ratings
- Asia Business Environment Ratings
- Thailand
- Table: Asia Telecoms Business Environment Ratings
Business Development Directory

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

# # #

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.