FLAVIA® CREATION 400™ unveils the future

Nov. 16, 2010 - PRLog -- As part of a commitment to continuous improvement of its products, MARS DRINKS™ one of the UK’s leading office coffee machine suppliers has recently launched a new FLAVIA CREATION 400 machine with an enhanced user experience at the heart of its offering.

Following focused research(1) undertaken by FLAVIA, with both customers and consumers, the smart innovations ensure a superior machine design, as well as a machine with energy efficiency at the core of its offering.

The changes include:

An improved user interface: new icons, bold messages and clear terminology deliver clear and easy choices for people selecting their favourite drink.

Superior machine design: a sleek titanium fascia with blue lights ensures that quality runs through the FLAVIA offering from the very first impression. In addition, new concave buttons promise maximum ease of use.

Optimum brew cycle: The FLAVIA Source.Seal.Serve.™ process is fundamental to delivering the freshest, highest quality hot drink. The brew cycles have been optimised to deliver the best possible flavour every time and to offer new options such as the beautiful layered cappuccino.

The new machine maintains the FLAVIA high standard, remaining 52% more energy efficient than the average bean to cup coffee machine over a typical year(2).

In addition, the FLAVIA CREATION 400 offers enhanced drinks delivery options, such as the more authentic, layered cappuccino – ensuring a premium quality and ‘coffee shop style’ drinks experience.

FLAVIA UK Director, Hossam Ashraf comments: “The new FLAVIA CREATION 400 showcases our commitment to continue to deliver the best possible user experience through our machines. We were diligent in ensuring that our customers were part of the evolution. It is testament to our rigorous product development process that 95% of participants prefer the machine’s new interface(3). We will continue to work hard in order to ensure that FLAVIA continues to offer the best possible coffee break experience.”

To find out more about FLAVIA and MARS DRINKS, visit the website: www.myflavia.co.uk or call the FLAVIA Specialist Team on 01256 487090.


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Contact for further info: Abigail Harrison (aharrison@thebluedoor.com) or Grace Park (gpark@thebluedoor.com), 01252 899969.

Editors Notes:

1. Research carried out on behalf of Mars Drinks
2. Figures produced by the Energy Calculator on www.myflavia.co.uk
3. Based upon 20 in-depth interviews

Mars Drinks (marsdrinks.com) is a segment of Mars, Incorporated, a private, family-owned company founded in 1911 and employing 70,000 associates in 67 countries worldwide.  Headquartered in McLean, Virginia, USA, Mars, Incorporated is one of the world’s largest food companies, generating global revenues of $30 billion annually and operating in six segments that produce some of the world’s leading brands. In addition to the Drinks brands above, popular Mars, Incorporated brands include: in the Chocolate segment, M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, MALTESERS® and TWIX®; in the Petcare segment, PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; in the Wrigley segment, ORBIT ®, EXTRA ®, STARBURST ®, DOUBLEMINT®, and SKITTLES®; in the Food segment, UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; and in the Symbioscience segment, COCOAPROTM, WISDOM PANELTM MX, and SERAMIS®.