IMPAQT Makes Key Staff Promotions

Nov. 15, 2010 - PRLog -- IMPAQT, a leading Search Engine Marketing firm, is pleased to announce that Brian Conner, former Manager of Analysis and Decision Support, has been promoted to Director of Analysis and Decision Support, and Melanie Kinney, former Director of Client Services, has been promoted to Vice President of Client Services. These individuals were promoted based on their track record of producing results and delivering top-notch service to clients and colleagues.

“IMPAQT’s ability to provide superior analytics and customer service has helped us to stand-out amongst our competitors,” says Richard Hagerty, IMPAQT’s CEO. “We are fortunate to have Melanie’s ability to demonstrate customer service management at an efficient and profitable level and Brian’s ability to develop measurable solutions with our customers’ complex data environment”

As Vice President of Client Services, Melanie will expertly navigate the sometimes conflicting needs of her team, our clients, and the company. She will define the tools, technology, and training needs for her team to stay at the forefront of the Search industry. She will lead her team of more than 40 Search professionals in developing and managing Paid and Organic Search campaigns for more than 50 enterprise-level Fortune 1000 clients in a variety of industries, including Retail, Automotive, Financial Services, Insurance, Travel, and B2B.

Melanie Kinney is a passionate leader focused on developing her team of results-oriented, thought provoking Search Engine Marketing experts.  Utilizing initiative, integrity, and desire for continuous improvement, she has effectively grown the Client Services Team by over 400% in the last five years. During this rapid growth period, she implemented standard operating procedures, refined training and collaboration amongst the teams, and developed effective metrics to measure the team’s success against client and company goals, while delivering top-notch customer satisfaction.

Melanie brings more than 15 years of varied experience in top-tier management consulting and client services leadership roles. Prior to joining IMPAQT, Melanie worked as a Category Leader at Ariba, whereby she provided expertise in the area of Indirect Services. She provided functional and procurement strategies, as well as consulting expertise to enterprise clients. She also served as a Manager at Accenture in their Supply Chain Line of Business. In this role, Melanie consulted with Fortune 500 senior executives in the areas of E-commerce, Distribution, Procurement, and Logistics for organizations such as Deutsche Bank, JCPenney, EMI Music, BP, and Corning. Melanie also spent several years as a Logistics Analyst for a $2+ billion global distributor, where she managed the supply chain network for three manufacturing facilities.

Melanie has a B.S. in Business Logistics from the University of Memphis. She is also a member of Search Engine Marketing Professionals Organization (SEMPO) and the Pittsburgh Technology Council.

In his new position as Director of Analysis and Decision Support (ADS), Brian Conner is responsible for leading a team of analysts who provide sophisticated statistical analysis, forecasting, and optimization to increase the effectiveness and efficiency of client campaigns. At IMPAQT, Brian and his team’s key findings are one of the cornerstones to IMPAQT’s success in the heavily competitive Search Marketing arena.

Brian brings to the table years of experience in project management and predictive modeling using SAS and other analytics tools, as well as a wealth of information on business analytics. Brian brings a unique perspective to ADS, as he expertly combines his understanding of complex statistical techniques and data warehousing know-how with the ability to clearly demonstrate “the bottom line” to clients. These cross-functional skills make him a key contributor to IMPAQT’s strategies and client solutions.

Brian graduated Magna cum Laude with a BS in Accounting/Management from the University of Pittsburgh.  Additionally, he has an MBA with a concentration in Marketing Research from Katz Graduate School of Business at the University of Pittsburgh.

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IMPAQT is a privately-held Search Marketing agency helping Fortune 1000 marketers reach their revenue goal through Search-based Paid Placement campaigns, Organic Web site optimization, social media marketing and data integration.