How to set up a social media management center - batteryfast.com

Nov. 12, 2010 - PRLog -- Quality laptop battery shop: batteryfast.com - How to set up a social media management center

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I’ve written posts like If I started today and Start From Nothing, where I talked about how I’d go about building my social presence. In this post, I want to talk about if I were managing a small team or department for an organization using social media tools. There are similarities, but there are some things I’d set up differently.
Goals- Always Goals

In building any social media platform, if you don’t start with goals, you’re starting with a hope for failure. There are many possible goals: relationship-building, lead generation, sales, marketing, awareness, customer service. In my example, I’m going to set mine up with the goal of improving leads and sales, while helping out my customer service department. You can alter the recipe to taste.
Internal Communication

For internal communication, I’d use a mix of Yammer and Google Docs. I’d use Yammer for the “fluid” information for our organization and I’d use Google Docs for static information, such as spreadsheets and records and documents. It’s important to have a good internal comms backbone, so that you can put actionable information in the hands of people sooner than later. I’d consider using a social CRM solution like BatchBook, too, because it’d let me keep a journal of notes on each client, depending on whether my sales were more transactional or longer-term.
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Listening

I’d build a listening station depending on budget and size of company. If I had money to spend on analytics and insights, I’d buy the SAS Social Media Analytics tool (note: they’re a client, but they’re a client because I like this tool). For monitoring and sentiment, I’d buy either Radian6 or Sysomos (both have been clients) or similar. There are hundreds of decent listening tools. The reason I’d lean towards Radian6 is that they have lots of good team handling tools that let me manage the customer service aspects of social media really well within the tool. What I’d want that I don’t get right out of the box on any of non-SAS tools is better reports, but reports are for after the fact and these tools tend to focus on the here and now (rightly so).

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