New Keywest Technology White Paper Explains Benefits of Digital Signage

Nov. 12, 2010 - PRLog -- LENEXA, Kan. (Nov. 12) –Keywest Technology, a premiere developer of digital signage software and hardware solutions, today announces the publication of “Why Digital Signage?,” a new white paper exploring the benefits of digital signage as an effective communications medium.

Available from the company’s website (www.keywesttechnology.com), the new white paper explores the many factors contributing to the skyrocketing popularity of digital signage in a meeting a variety of communications goals.

“We are pleased to offer professional communicators fresh insight into the ways digital signage is being used today to help enterprises ranging from retail store chains and internationally recognized hotel operators to arena management firms and corporations communicate their messages in a way that gets results,” said company president Nick Nichols. “Our new white paper does just that by taking a no-nonsense approach to the subject.”

Written in non-technical language, the white paper begins by putting the medium into context on the video-based communications landscape and goes on to explain the unique advantages digital signage offers. It then delves into topics such as:
• The benefits of narrowcasting
• The timeliness and availability of messaging with digital signage
• Dayparting –what it is and how it makes digital signage shine
• Interactive digital signage

The attractively designed “Why Digital Signage” white paper is available as a free download from the Keywest Technology website.

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Keywest Technology develops and markets a wide variety of digital signage products including hardware, software and content development services designed to produce exceptional results. The company is also a pioneer in interactive digital signage, which couples the appeal of dynamic signage with the interactivity associated with interactive kiosks. www.KeywestTechnology.com.