4 Key Factors To Creating A Successful Website

Nov. 12, 2010 - PRLog -- The key factors to web design are understanding, function, form, and presence. When all these elements are taken into consideration together, they can guarantee a reliable, efficient, customer friendly experience. Now lets dive more in depth into what this really means for your company website.
Understanding is the most important factor in this entire puzzle. In order for anyone to build a website that is truly a representation of that business, a complete understanding of that business must include the companies needs, wants and desires. When it comes to the physical site itself, the #1 need is functionality. Every website must function smoothly and easily for any and all visitors. Information and navigation need not present any question but rather be understood immediately by the viewer. An exceptionally functional site must be entertaining and exhibit an impressive design. The design form of the site must accurately represent the business and be viewed as impressive, memorable, exciting, unique, etc. The form also effects the dedication a viewer will devote to their visit including, time on site. This is important as many people surf the internet quickly and your company website must be inviting and encourage a lengthier visit.  To finish your site means to attend to the last key factor which is it's presence on the web. Careful thought must be given to who is going to be searching for your products and services and how they will be doing this. This means implementing the right content and networking with as many other sites as possible to increase search engine results. A highly trafficked website can lead to many things including those all important sales increases for your company.
Many web providers concentrate on only one or two of these four areas of importance, while ignoring the other parts of the puzzle vital to the final product. Using all four elements will maximize a web siteʼs full potential and provide unlimited outreach power. The best website designers refuse to cut corners but choose, instead, to reach out to potential customers with the best website possible utilizing the 4 key factors that together will insure your business's ever growing success.

http://www.TheKortesGroup.com

# # #

The Kortes Group is a professional web design company built upon integrity. We are here to service our clients and exceed their expectations. Every business is different therefore every website must be unique to that business.