Newly Defined Position for BDM within PSA

Nov. 8, 2010 - PRLog -- Significant increase of customers in 2010 induced PSA management to involve additional resources in meeting emerging marketing and sales opportunities.  It was decided to establish a position of Business Development Manager (BDM) to better handle the expanded PSA software development services.

At the beginning of November 2010, an appropriate individual with 15 years experience in the IT sphere has been identified, Gennadiy Tsarenkov was selected for the position in which his has a PhD in Mathematics and Master Degree in Economics.  He has a proven record of successfully establishing business partnerships, extensive experience in developing proposals, assessing project plans, managing budgets, and identifying human and financial resources required to capture business opportunities.

His strong leadership, communication, and project management skills will initially be used to develop a three year plan for PSA marketing strategy.  This shall include performance assessment of marketing opportunities, identify target markets, and define new product development to be pursued.

Among responsibilities of the Business Development Manager position are development, coordination and implementation of marketing plans and strategies, development of proposals to support the existing and new customers, overseeing the development of on-going relationships with key customers, participation in the assessment of company capabilities, and assistance in the development of near, mid, and long-term business plans.  The Business Development Manager will have domain responsibilities over PSA software development services and product development in the areas of mobile and embedded solutions.

It is expected that the marketing strategies for PSA shall be broadened to include marketing strategy that will emphasize product positioning worldwide which is beyond PSA current position for it is focused primarily in US markets.  Professional Software Associates, Inc. is ready to grow and provide its software development services and products throughout the United States and internationally.

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PSA is a leading software engineering company which develops software products and provides development services. PSA uses quality process standards to develop products and provide services ensuring successful delivery of software products for clients.