Iain Campbell uses Business Coaching to help those less fortunate

Nov. 5, 2010 - PRLog -- LAS VEGAS –Like so many non-profit organizations around the world, Variety, The Children’s Charity, has had to find new methods of generating funds in these trying economic times. They needed to find a new way to reach donors and the best method to achieve that was taking on a business-minded approach.

That was when the general manager of the New South Wales division of Variety, David Small, came across Iain Campbell. Campbell is an ActionCOACH, participating in the company’s groundbreaking Coaching for a Cause program.

Coaching for a Cause is a far-reaching, global pro-bono coaching program that helps non-profits and charities from all walks of life increase their top-level goals and better manage their funds through a simple pledge system.  The program is designed to bring the proven and systemized business building methodology ActionCOACH uses to help for-profit business owners to non-profit entities.

Last year was the first time Coaching for a Cause ran and it was incredibly successful as ActionCOACH helped raise almost $3 million world- wide. This year the goal is to have 100 coaches donate at least 10,000 coaching hours to produce $5 million in additional funds for the chosen charities.

With the holiday season fast approaching, Coaching for a Cause is a great way for the ActionCOACH community to give back to those less fortunate.

Coaching for a Cause has helped Variety improve their marketing and business skills by teaching the team a number of business principles they can use to generate contributions. According to Small, “We’ve really achieved something of a partnership with ActionCOACH thanks to Coaching for a Cause. They are heavily involved in what we do and have even helped us in getting our message out.”

“Iain and his team have really improved our marketing practices and helped us put what works in place through testing and measuring,” Small continued. “I ran my own business for 14 years and I know that working with a business coach helps keep companies out of bad habits while moving toward their ultimate goals.”

Small continued, “We’ve set some big goals since working with Coaching for a Cause. Our division expects to increase contributions from $6 million this year to $10 million by 2015 and for Variety nationwide the goal is to go from $25 million to $40 million over that same time. We couldn’t have even considered those numbers without the help we’ve received through Coaching for a Cause and ActionCOACH.”

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ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in 32 countries. To learn more about ActionCOACH and Coaching for a Cause, go to actioncoach.com.