I Learned About It On Twitter, The New Approach to Luxury Marketing

Nov. 5, 2010 - PRLog -- (Buckhead Atlanta, Georgia) Mosnar Communications today announced that Tweet dropping inside Twitter is the new black and every luxury brand wants it. Citing that Twitter is real-time social networking and is vastly different from Facebook. The luxury PR firm feels that for luxury brands Tweets will help them gain more exposure to reach the most amounts of people with the fastest results.

According to CR Cataunya Ransom, lead publicist for Mosnar Communications she feels Twitter is a goldmine of opportunity for luxury brands. However, Ransom cautions that the majority of luxury brands lack the knowledge and understanding for how to utilize Twitter properly. Particularly, she feels that the luxury travel industry is not using Twitter effectively the most. Her viewpoints are that luxury travel professionals are only promoting on Twitter and not engaging.

Ransom says the only way to gain exposure on Twitter is to engage. Her firm manages several Twitter personas focused on luxury such as @urbanluxury, @winebrain, @chinatravelgirl, and many others. A review critic of these specific profiles on Klout.com reveals they are considered networkers, thought leaders, and syndicators.

“Luxury marketers can actually create alluring and engaging campaigns online using Twitter,” stated CR Cataunya Ransom.

Continuing Ransom urges that luxury brands should focus on influence engagement to gain credibility on Twitter. She discloses the more influence luxury brands gain the greater ability they will have to control buying, purchasing, and referrals.

Mosnar Communications create Twitter campaigns designed to target and attract affluent audiences starting at $499. To find out how Mosnar Communications can help your luxury brand with Twitter campaigns please contact them directly via their website at http://mosnarcommunications.com or contact 1 (404) 416-6009.

# # #

Mosnar Communications offers PR representation for luxury brands, jewelry designers, beauty spas, luxury vacations, and private jets. Designing luxury PR campaigns to attract desired target luxury audiences to build credibility and brand awareness.