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Follow on Google News | Web Design Bangkok - an evolution of keyworded domainsBack in the days when we started a Bangkok-based web design agency, there was little mention of keyworded domains. In those days, the ease of getting high placement was all about having good SEO and links. Not now.
By: John Sylvester But, according to an article written a while ago by Marketingweek: "Some good examples of companies already doing this include Johnson & Johnson with Baby.com; Calvin Klein with Underwear.com and Proctor & Gamble, whose Crest brand owns Toothpaste.com...One brand that seems to have taken this strategy to heart is Toys 'R' Us’, who recently purchased toys.com for $5m (£3.2m). The retailer correctly viewed domain names as an asset not an expense and toys.com is putting them in the top search ranking for their market and to considerably improving their digital brand recognition." Digital brand recognition? I wrote an article in a while ago that argued the case that Google had decided to place a heavier emphasis on "brand" for conventional corporate websites when deciding how to rank and I said it was the new "oligarchic algorithm". Added to that, I said, in the Google universe, each business has size and gravity that can be determined by measuring mass, presupposing that mass, as determined by established brand, is the only variable that determines gravity. I was wrong. Two years ago, ignoring my own prejudices, I registered vietnamwebdesign and webdesignbeijing and, through merely throwing a link from my home page plus a couple of other permanents at them, I got to #1 in a week for both. I closed down the latter through lack of a strategic partner but the former has remained in that spot ever since and without any link building, social media or article writing. Both are admittedly uncompetitive markets. And I have recently done thew same with webdesignlaos. I expect the same but this time with sales staff on the ground. It's a very different story for web design bangkok, though. That is because the market space has become so saturated with the search term in all titles, the first page of Google's listings has #3-5 registered a keyworded domain. Just to explain how this skewed algorithmic madness actually works in practice: according to Yahoo stats, the #1 site has 68 pages and 1,305 backlinks; #2 has 510/1,903 and #4, which has just been registered by a company that significantly failed to penetrate the market by its brand, has 1 page registered and 2 inbound links. Priceless. Recently, in the seo.com blog they talked of Matt Cutts, who works for the Search Quality group in Google specialising in search engine optimisation issues, talked about how "keywords in the domain carry weight with users" and, for this reason, "Google also gives some weight to a keyword in the URL and/or domain name". Some weight. Some understatement, judging by site #4 above. Some websites still carry pithy headlines such as "The Keyword Domain Penalty Myth" stating the theory that Google will "wise up" to the "evil SEO types" using keyword domains to grab top rankings on competitive keywords. With this in mind, it will be interesting to see if this story gets through the bot moderators to land up anywhere near the top ten. I rather doubt it, but I'm going to give it a try. # # # Web Design Bangkok, to be contoversial (http://www.v9designbuild.com), produces tasteful web design in Bangkok, Thailand, including ecommerce shopping cart solutions, with functionality that allows owners to set up and maintain their online stores. End
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