Advanced marketing connects business intelligence experts with tomorrow’s customers

Nov. 3, 2010 - PRLog -- Already recognised as one of the most forward looking business intelligence software vendors in the world, QlikTech has more than 12,000 customers in 95 countries and over 800 partners worldwide. Its business analysis software, QlikView mirrors the way the human mind works through memory and association to provide faster and easier access to data. QlikTech asked Tomorrow People to create an interactive eBrochure and an interactive touchscreen presentation to strengthen its marketing portfolio for direct marketing, email promotions and exhibitions.

Tomorrow People created a DVD eBrochure to allow users to access, view, download and print UK sector brochures and watch vox pop and interview videos from the latest QlikView launch events. Customers can also view detailed information on the most up to date version of the QlikView software and technical and support documents. QlikTech distributes the eBrochure DVD at key business intelligence events, through its direct marketing communications. Tomorrow People also produced a second version of the presentation which is used live on the internet and for email marketing. The design and marketing consultants developed a second version of the vox pop and interview videos specifically for use on an interactive touch screen at exhibitions and business intelligence events. Both presentations were produced using Flash.

Business intelligence is proving to be an important resource for companies facing up to the after-effects of the recession and the demand for business intelligence platforms continues to grow.

Rob McNeill, Marketing Communications Manager at QlikTech said:

“We needed something compelling, interactive and simple to use – to reflect our core values and the advantages of QlikView.  Tomorrow People became ‘tuned in’ to our requirement immediately, they presented innovative and creative suggestions and after we made our choices - their project management skills and tireless ‘can do’ attitude kicked in and delivered exactly what we wanted, on budget, on a tight timescale.”

More information about QlikView is available at: www.tomorrow-people.com/QlikView-case-study.php

About Tomorrow People

Tomorrow People is a design and marketing consultancy based in Birmingham. The company specialises in providing design, marketing, programming and development innovation for clients that include Westfield Shoppingtowns, Crosby Homes, Highcross Leicester, The Open University, Thomson Holidays, and QlikView.

www.tomorrow-people.com

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We are a close-knit team of designers, writers, marketers, SEO specialists and web gurus, and together we deliver uniquely inspired solutions in design, web development, video, online marketing, search engine optimisation and pay-per-click advertising.