Versus Versace– Stylert.com

Nov. 3, 2010 - PRLog -- Versus is the diffusion line of noted Italian fashion house Versace. The collection is geared toward, young people who want to dress with their own style but like to evolve and break new ground.  Versus was created in 1989 as the first of many diffusion lines by the house, a gift by the founder Gianni Versace to his sister, Donatella Versace. After closing in 2005, Donatella resurrected it with a capsule collection of accessories designed by emerging British designer Christopher Kane, who is now co-creative director with Donatella. Versus it is worn by many celebrities including Cheryl Cole, Leighton Meester, Miranda Cosgrove and Alexa Chung, and featured in and on the cover of many high-profile Fashion and lifestyle international magazines like Vogue and many others Gianni described it as: "Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge."
The first fashion show was presented in Milan in 1990. Between 1995 and 2003 each season's collection of ready-to-wear, accessories, eye wear and watches were presented in New York during New York Fashion Week. Versus was known for its distinctive rock-chic look that Donatella favoured and still influences the houses main line collections today. Versus grew to include menswear, fragrances and its own (sub) diffusion line, Versus sport, headed by Versace's life partner, Antonio D'Amico. Donatella has likened Kane to her brother, the late Gianni Versace. Since his death in 1997, she has become the creative director of the house's main line Gianni Versace couture and other surviving diffusion lines.
Donatella invited Scottish designer Christopher Kane to re-launch the line with her in February 2009 with a capsule collection of handbags, shoes and jewellery. She said of Kane: ""Christopher reminds me of my brother Gianni when he was young, he has the same energy. That is why I asked him to work on Versus. It was the first collection that my brother Gianni let me work on, on my own, so it's very precious to me." During 2004, when the company was facing a downturn in profits, Versus was reduced to a limited collection of accessories, eventually being shut down with the final show, menswear spring/summer 2005. For spring/summer 2010, Kane presented 16 dresses for the line at Milan Fashion Week. He has since presented two other collections for the line, fall/winter 2009/2010 and most recently spring/summer 2011, his first official runway collection at Milan Fashion Week.

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