Carbon-offsetting & business reputations market report

Oct. 28, 2010 - PRLog -- This section report has two focuses: carbon offsets and business reputations. The initial analysis is designed to understand the attitudes the public has towards carbon offsets, and how carbon offset schemes could build better public support. The analysis considers which demographic segments of the population are more, or less, supportive of carbon offsetting. There is detailed analysis of attitudes towards carbon offsetting according to our climate change segmentation interlinked with flying behaviour - since a common consumer touch-point with voluntary carbon offsets is when buying flights. Additionally, recognition of 15 carbon offset organizations is measured.

The final portion is concerned with business reputations in Canada, England and the USA. For the oil, auto, airline and supermarket sectors, companies and pressure groups are currently vying for public support over how they are addressing climate change. This research measures public approval and disapproval for specific companies.

What proportion of the population believe that carbon offsetting is a good idea?
How disillusioned are people with the effectiveness of offsets?
Do flyers have different opinions to non-flyers about carbon offsetting?
How do opinions differ between 'Climate Citizens', 'Mild Greens', and'Sceptics & Uninvolveds'? What is the demographic profile for those more likely to think highly of carbon offsetting?
How much do people recognise various carbon offset companies?
Do airlines and supermarkets have a more negative reputation in England than in Canada or the USA?
Do coal companies have a negative reputation in America?

Table of Contents:

1.1 Introduction 3
1.2 Key Insights 16
1.3 Methodology 27

2.1 Report Results 32
2.2 Attitudinal segmentation to climate change 33

3 Canada Data 41
3.1 Canada - Attitudes towards carbon offsets 43
3.2 Canada - Attitudes towards carbon offsets by flight behaviour 48
3.3 Canada - Attitudes towards carbon offsets: Index Profiles 54
3.4 Canada - Recognition of carbon offset related organisations 58
3.5 Canada - Business reputations about climate change 63

4 England Data 72
4.1 England - Attitudes towards carbon offsets 74
4.2 England - Attitudes towards carbon offsets by flight behaviour 79
4.3 England - Attitudes towards carbon offsets: Index Profiles 85
4.4 England - Recognition of carbon offset related organisations 89
4.5 England - Business reputations about climate change 95

5 USA Data 104
5.1 USA - Attitudes towards carbon offsets 106
5.2 USA - Attitudes towards carbon offsets by flight behaviour 111
5.3 USA - Attitudes towards carbon offsets: Index Profiles 117
5.4 USA - Recognition of carbon offset related organisations 121
5.5 USA - Business reputations about climate change 127

6 Further Analysis 136
7.1 Survey Release Outline 137
7.2 Addendum 138

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