Hub Strategy Announces Levi’s GIVE JEANS Campaign Included in Print Magazine Design Annual

Oct. 25, 2010 - PRLog -- October 25, 2010 – San Francisco, CA – Award-winning San Francisco integrated marketing and advertising firm, Hub Strategy, announces it will be included in the Print Magazine Regional Design Annual for its Levi’s “Give Jeans” 2009 campaign.

Hub created all collateral for the campaign, which encourages buyers to donate a pair of jeans of any brand to a good cause. All jeans donated during the “Give Jeans” campaign are given to Goodwill stores, and revenues from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year.

The campaign included in-store die-cut posters, complete with see-through jeans-shaped “windows” for eye-catching display in front of merchandise, matching die-cut postcards and “I Gave Jeans Today” pins. Using their trademark “creative collective” approach, Hub did it all: from designing in-store donation bins, to developing a radio promo to dispatching t-shirt and boxer-clad street teams in major markets to help spread the word, from LA and San Francisco to Chicago and New York.

Peter Judd, Director of Design for Hub, had this to say:  “Too often a very good message is lost in an over-saturated environment so we wanted to keep the design simple and direct. This is of course a ‘pay-it-forward’ type of program that only works when it resonates emotionally with consumers.”

Print Magazine’s Regional Design Annual is considered the most comprehensive survey of graphic design in the US. Hub and the Give Jeans campaign will be featured in Print Magazine’s December issue.

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Hub Strategy is an integrated marketing and advertising firm located in San Francisco’s historic Presidio with approximately 15 full-time employees and a unique business model that works with a network of over 100 senior level freelance specialists.