Molecule Medvertising Launches Pillcentiv™: A Game-Changing Platform to Build Chemist Loyalty, Track POB, and Drive Field Force Engagement

MUMBAI, India - Oct. 16, 2025 - PRLog -- Molecule Medvertising, a leading healthcare marketing innovation firm, has announced the launch of Pillcentiv™, a first-of-its-kind digital platform that integrates chemist loyalty programs, order booking insights, and field force performance dashboards into a single, powerful ecosystem.

In an environment where pharmaceutical brands struggle to establish mindshare at the chemist level, Pillcentiv™ bridges the gap between sales visits and sustained engagement. The platform empowers pharma companies to go beyond transactional detailing, enabling long-term loyalty through data-driven reward mechanics and granular territory insights.

"Pharma brands have long struggled to move from transactional sales visits to relationship-driven engagement with chemists," said Sweta Vora, Founder of Molecule Medvertising. "Pillcentiv was born out of that gap. It transforms passive sales activities into measurable, reward-based interactions  giving brands a real way to build recall and preference where it matters most: at the chemist's counter."

A Dual-Utility Engagement Platform

What makes Pillcentiv™ unique is its dual capability:

1. Loyalty & Rewards Program – Chemists earn points based on validated purchases and interactions, redeemable for brand-curated rewards.
2. Sales Rep Tracker – Field force activity is monitored in real time, tracking offer deployment, chemist coverage, and campaign success by zone or region.

At its core, the platform includes secure OTP-based login, robust role-based dashboards for Super Admins, Sales Managers, and Reps, and offer setup modules that allow targeting by geography, chemist category, or brand.

Solving the Engagement Problem in Retail Pharmacies

Retail chemists are inundated with sales reps representing multiple brands every week, but most lack a compelling reason to remember or prioritize one over another. Without a structured engagement mechanism, Top-of-Mind (TOM) recall suffers.

Pillcentiv™ solves this with a structured, transparent, and gamified engagement system that formalizes every rep interaction driving greater consistency, accountability, and visibility across the entire channel.

Key Features:

• Campaign Setup by Brand & Region
• Invoice Upload & Validation
• Reward Budget Control & Redemptions
• Chemist-level Purchase Insights (POB)
• Team Performance Dashboards by Zonal, Regional, or Territory heads
• Feedback Flags to identify issues in real time

Already adopted by select pilot clients across India, Pillcentiv is seeing strong interest from pharma marketing heads and trade marketing teams looking to formalize and professionalize their chemist engagement strategies.