NFL Mom Deborah Johnson Featured in Essence Magazine.com as the New Spokesperson for Campbell's Soup

Oct. 25, 2010 - PRLog -- Move over Donovan McNabb’s mom… you’ve got company.  Purple Label PR is pleased to announce that our newest client Deborah Johnson, mother of Oakland Raiders defensive end Jay Richardson (PLPR Client as well) is the new spokeswoman for Campbell’s Soups women’s heart health initiative for 2011. Johnson shared her story with the Essence.com, which landed on the front page of the vibrant site under "Hot Topics."  2010 has been a huge year for Deborah, along with becoming the newest spokesperson for the Campbell's Soup Campaign, she also was the winner of the Dr. Oz show ultimate health challenge, improving her overall health. Since the success of the show, Deborah who's also know as " DJ the Football mom" has been in high demand as a speaker for a number of women's conferences, and sports related events. For Johnson, the opportunity appears more than welcome. She will relish the entire experience. Read the full feature on Essence.com here: http://www.essence.com/lifestyle/hot_topics_3/nfls_jay_richardson_and_mom_team_up_with_campbell_soup.php

About Deborah: Suitably dubbed as “DJ The Football Mom”  Deborah Johnson  is the first and only female to ever be invited to address the team as a chapel speaker prior to an Ohio State football Game. Deborah is the President of Goal Minded, LLC which is an organization that provides tools to help parents encourage their student athletes to use their athletic abilities to help further their education; and develop character and strong positive values.  

Deborah reaches out to parents and athletes at all levels to help them channel their talents and get recruited for scholarships. Her oldest son, Jay, is a starting defensive end for the Oakland Raiders and middle son, Joshua Alexander is an outside linebacker at Kansas University. Genuine, energetic, and spiritual, Deborah's passion is to help people realize their strengths and take charge of their lives. She brings her gift of inspiration to every audience – sharing with them her prescription for adopting the best practices, both personally and professionally, that will help them find fulfillment and success in life.
Visit : http://djthefootballmom.blogspot.com/

ABOUT ESSENCE MAGAZINE :
EDITORIAL OVERVIEW 
ESSENCE is the preeminent lifestyle magazine for African American women. For 39 years, we have delivered cutting edge information on health and relationships, personal finance and careers, arts and entertainment, world news, food, fitness, fashion and beauty as well as the personal challenges and achievements of Black women. We give our more than eight million readers all the information they need and want-from their perspective and in their own voice.

Yet ESSENCE is more than a magazine. Black women look to us to help them enhance and transform their lives. The information that ESSENCE provides is life-changing: Black women are empowered and, in the process, they advance not only their individual lives but also the quality of life for others. For all these reasons, ESSENCE has evolved into an institution that embodies the hopes and aspirations of Black women.
A MAP OF THE MAGAZINE
Features 
Each month, ESSENCE provides a diverse array of articles that offer an in-depth look at issues of particular importance to African-American women. Our features cover love and family relationships, fashion, beauty, entertainment, finance, career issues, personal growth and healthy living as well as investigative journalism covering stories that highlight community issues and news events. Each month we also feature SPOTLIGHT, a profile of an iconic African-American celebrity.

Departments
Each month the BEAUTY section offers the latest in hairstyles, hair care, skin care, makeup and fragrances-and provides tips that enhance and simplify the lives of ESSENCE readers. We want to help Black women feel as beautiful as they are.

In WORK & WEALTH, we present essential advice and information on personal finance, wealth building and career coaching. Stories explore how inspiring women have broken into unexpected professions or made their first profits as entrepreneurs, as well as share tips for the woman who wants to follow in those successful footsteps. The section also includes Your Money and Money Makeover, with information on saving money, eliminating debt and investing in the future, as well as Woman on Top, a feature on successful Black executives and entrepreneurs who share sound career and mentoring advice.



HEALTHY LIVING focuses on the total well-being of Black women and their families. The section offers insights on healthy living, including thoughtful reports on wellness, health news, fitness and weight management, as well as articles on emotional and spiritual health. It's here that our food pages serve up delicious meal suggestions as well.



RELATIONSHIPS gets to the heart of those challenges African-American couples face in building more perfect unions. It offers advice from experts and readers on getting beyond the obstacles in order to enjoy healthy, loving relationships. The section includes Single Man of the Month, Dating Guide and What Men Think-all dedicated to providing sister-friendly tips to getting good love.



OUR NEWS is an upbeat front-of-book section that offers information about women in the news, political updates, national and international news briefs and calls to action on issues affecting Black people. It includes What Matters: Ten Things We're Talking About, where we discuss those issues of importance to the Black community and Obama Watch, our vigilant coverage of the Obama administration.

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Purple Label .PR is a boutique public relations and marketing firm. We take on a “hybrid” approach to the PR world, by blending social networking, viral marketing and branding strategies to establish and maximize our clients web presence and media visibility.