NFL Mom Deborah Johnson "AdDresses" Hearts with Campbell's Soup Healthy Heart PSA Video

Jan. 5, 2011 - PRLog -- Moms are the heart of the family. They're cooks, caregivers, housekeepers and chauffeurs. And sometimes, they are so busy focusing on their family's well being that they neglect their own health. Monica Potter, star of NBC’s Parenthood, and PLPR client Deborah Johnson, mother of NFL Defensive End Jay Richardson, tell their inspirational heart health stories in these poignant videos.

Deborah Johnson is an accomplished professional, motivational speaker, ordained minister and a champion for women’s heart health. In 2009, she was the winner of the Dr. Oz show ultimate health challenge, now,  she is endorsing the Campbell's Healthy Heart Soup, by focusing on the issues of heart disease. The 1 minute and 30 second viral video  features Deborah speaking about being a proud NFL mother, and how heart disease runs in her family.

One of Johnson’s passions is women’s heart health and to inspire people, especially mothers, across the country to protect their hearts by eating well and exercising. Johnson has recently teamed up with Campbell Soup Company to help raise awareness among women in the fight against heart disease.


For every time each video is viewed, Campbell will donate $ 1 to  Go Red For Women for a total donation of up to $ 625,000, through March 31, 2011.  Click  to view the video here:  http://www.youtube.com/watch?v=WXmPBzPO3aA&feature=player...



ABOUT DEBORAH :
Deborah Johnson is the mother of three sons. Her oldest son, Jay, is a defensive end for the Seattle Seahawks and her middle son, Joshua Alexander, is an outside linebacker at Kansas University. Johnson is co-founder of The Football Parents Association at Ohio State University and active with the Professional Football Players Mothers Association.

ABOUT THE CAMPAIGN:

Heart disease is the #1 killer of American women. That’s a staggering fact, and one that not enough people are aware of. At Campbell Soup Company, we want to change that by raising awareness and helping women reduce their risk of heart disease.

For over 25 years, Campbell has been committed to promoting heart health through the products it makes and the causes it supports. Campbell offers a wide variety of great-tasting products that can fit into a heart-healthy lifestyle and meet the criteria for “healthy” foods, including Campbell’s® Healthy Request® soups, Low-Sodium V8® 100% Vegetable juice, V8 V-Fusion® juices, Swanson® Premium Chunk chicken, Prego® Heart Smart Italian sauces, and Pepperidge Farm® whole grain breads.

The American Heart Association’s Go Red For Women® movement launched in 2004 to boost awareness of heart disease among women—as well as create a call to action for heart-healthy lifestyle changes. Since 2006, Campbell Soup Company has supported the American Heart Association’s Go Red For Women® movement to help fight this disease.

Designed to educate American women about this important health threat, The Heart Truth campaign, sponsored by the National Heart, Lung, and Blood Institute (part of the National Institutes of Health, U.S. Department of Health and Human Services), created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002. Campbell has partnered with The Heart Truth campaign since 2008.

Campbell is committed to continuing our support of the American Heart Association's Go Red For Women® movement and the National Heart, Lung and Blood Institute's The Heart Truth campaign. Campbell Soup Company has pledged $3.6 million over six years to the American Heart Association to help fight heart disease among women.

Campbell invites you to join us in celebrating the energy, passion and power we have as women to band together and fight heart disease.

# # #

Purple Label PR is a full service PR firm specializing in social networking site managment, brand development and media relations. We are small but mighty, and able to give our clients the proper attention and exposure that they need.