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Leading manufacturer launches branded white cement
Aalborg Portland announces the launch of its branded white cement product, Aalborg White, in Jewson’s 500 UK shops this month
Developed and produced in Denmark, high-quality Aalborg White is one of the most uniform and consistent cement products in the world. The bagged white cement has been on the British market since 1985, but is now being re-introduced under its original name.
Through the launch of Aalborg White, Aalborg Portland is hoping to increase awareness in the UK of the significant differences in quality and quality consistency when it comes to white cement.
“We are looking forward to marketing the Aalborg White brand in the UK, says Aalborg Portland country manager, Henrik Hougaard. “We hope, of course, that our existing UK customers, who have been satisfied with our white cement for several years now, will continue to choose Aalborg White.”
Aalborg White has over one hundred years of experience as a producer of white cement and has earned a world-wide reputation for the unsurpassed quality of its product. The cement is comprised of pure limestone, a mineral that is abundant in Northern Denmark, and is manufactured using Aalborg Portland’s advanced technology.
Aalborg White cement combines the properties of high reflection, high strength, low alkali content, and high sulphate resistance. At the same time, modern manufacturing technology ensures that the environment, as well as the health and safety of employees and inhabitants in surrounding societies, is protected.
“The launch of this product, from a global market leader in white cement, is sure to be a success,” says Jewson procurement manager, Stephen Bennett. “We are confident that our existing customers will welcome the continuity of quality white cement that Jewson provides.”
• The Aalborg Portland group produces over three million tonnes of white cement per year and is further expanding its production capacity
• Aalborg White cement is CE marked and chromate neutral
About Aalborg Portland:
The Aalborg Portland Group develops, produces, distributes and markets a wide range of cements as well as ready‐mixed concrete and aggregates (granite and gravel). Aalborg Portland is the sole manufacturer of grey and white cement in Denmark with an annual capacity of 3 million tonnes of cement and market leader in the Danish market. The products are exported to a number of markets worldwide. The production facilities are located in Denmark, Egypt, Malaysia, China and the US, and Aalborg Portland has sales and distribution companies in Norway, Sweden, Iceland, Poland, Russia, Italy, Portugal and Australia. In 2009, the group had a net turnover of 445 million EUR and employed around 1,700 people worldwide. Aalborg Portland is owned by the Italian cement group Cementir Holding S.p.A.
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The Aalborg Portland Group develops, produces, distributes and markets a wide range of cements as well as ready-mixed concrete and aggregates (granite and gravel).