Beyondsoft Broadcasts The First In A Series Of Webinars

Oct. 13, 2010 - PRLog -- September 29, 2010, Beijing, China. BeyondSoft began its first series of webinars with a practical, business-oriented  presentation entitled “How to Engage with Your Customers via Smartphone.” The webinar was aimed at business leaders with a  goal to show how to improve consumer acquisition, consumer loyalty and brand awareness by leveraging mobile technology to  build an innovative Direct-To-Consumer strategy, and to display BeyondSoft’s ability to help businesses of all kinds to  realize their potential to make use of this powerful new tool.

David Cao, Vice President of BeyondSoft Mobile divison broke down the current state of the industry, highlighting the rapid  growth (“46% of mobiles will be smart phones by 2013.”) and increasing importance of smartphone use by nearly all  industries in the future (“Apps are the core of marketing via smart phone.”). He also offered general advice on creating  effective apps (“The best apps are those that offer users a feature or service they need to use frequently or a game that  keeps them engaged.”), and offered several successful examples, from Nike’s customized design and Virgin’s calming of  passengers afraid of flying to Starbucks’ and Coca-Cola’s product-related games.

James Shen, BeyondSoft’s Mobile Solution Architect, then provided more in-depth accounts of app construction and  implementation using five real case studies from previous BeyondSoft projects. Companies ranged from online magazines in  China and the US to online communities, displaying functions from location-based services and payment services to social  networking.

BeyondSoft also provided live tweets of the webinar’s highlights via its Twitter account, BeyondSoft group.

For more information, please visit http://mobile.beyondsoft.com/news/49

About BeyondSoft Mobile Business Unit (BU)

As a part of Beyondsoft Group, Beyondsoft Mobile Business Unit (BU) based in Xi’an of China provides onshore enterprise  mobile consulting, offshore mobile application development and porting services for all major platforms including iPhone,  iPad, Android, Blackberry, Windows Mobile and J2ME. This Mobile division delivers world-class mobile application services to  global clients in research & software development services, enterprise solutions, application development & maintenance,  quality assurance & testing, deployment, globalization & localization on mobile platforms, helping the customers to maximize  their ROI.

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BeyondSoft Consulting, Inc., as a part of BeyondSoft Group, was formed to provide consulting, onsite staffing, and training services in areas of Android and iPhone applications.