Corona Professional now in India

Oct. 10, 2010 - PRLog -- Anhairco, founded in 1925, is still a 100% family owned company where the decision process is very efficient.  The management team is composed of family members, a senior plant manager and three, soon to be four, regional sales heads (BeNeLux,  rest of Europe&MEA, Americas, and Asia based in Mumbai). The headquarters and the major plant are located in Belgium and a sales and marketing office in the fashion district in Milan allowing to follow the latest trends in the fashion and cosmetic industries.
Anhairco, today is still a privately owned company with headquarters in Aartselaar (Antwerp – Belgium) and the plant located in Olen (Belgium). Since 1992, Corona Professional is Anhairco’s brand for a complete line of professional hair care products. The Corona Professional hair care products are regularly improved and its packaging renewed in order to fulfill the latest requirements of the hairdressers and their customers.
The Indian representation of Anhairco in India is known as ‘Anhairco Hair Cosmetics India Pvt.Ltd’ formed by Mr.Ashok Nageshwar who has been an expert in beauty with his known research and active understanding with professional stylists and the beauty industry.
After a complete research on the Indian market, he has developed a professional team with experts to drive the strategy chalked out for the establishment and complete success of Corona Professional.
Bringing  about 14 years of rich corporate experience, 37 year-old Ashok Nageshwar joins Anhairco as Head – (Asia). He will be responsible for bringing new focus and energy into the Company’s hair and skin care & Accessories business with a mandate to widen Anhairco s premium skin/haircare portfolio in Asia, set up their sales and distribution across the region and increase the profitability of the company and venture into new markets.
With a Bachelors Degree in Science and an MBA Degree from Queensland University of Technology, Australia, Ashok’s many years of experience covers positions in Sales and Marketing and specializing in FMCG / Hi end luxury products. Starting his career in FMCG Sales and moving through direct marketing, writing instruments, jewellery, soaps & liquids, he has handled sales, branding, and marketing in national position both in India & Abroad.


Financial strength
Anhairco is financially strong with no financial indebtness and robust cash generation capabilities. The new plant investment (16,000 square meters) was entirely financed with company’s cash flow. In the past few years, the business cash flows have also financed a number of acquisitions executed to expand the product offering.

Strong research and product development drive high quality products
Anhairco has strong research and product development capabilities with a lab that focuses on two kinds of developments: product developments required by customers (short term); and development of new products, either using new ingredients or following recent market trends (medium-long term). Anhairco offers to its best customers the opportunity to launch some of these products in their respective markets.

Wide product offering
The company’s motto is “Anhairco, we manufacture all your cosmetics”. This is because Anhairco  manufactures basically ALL cosmetic products for humans and animals (the only exception is make-up) in ALL kinds of packaging and contents (from 2 ml vials to 800 litre bulk containers) and in ALL quantities (from 100 pieces to several millions of pieces). The product range also includes skin whitening products, cosmeceuticals and Ecocert® certified products. Also, Anhairco uses the market knowledge developed in the various geographies it operates in to cross sell products from one region into another and puts emphasis on product customization both in terms of the final customer and in terms of the country of destination (i.e. skin whitening cream for African and Asian countries, “ethnic” products for people with a black skin, etc.). In addition to the cosmetic products, Anhairco also supplies more that 5,000 accessories to hairdressers, beauty salons and SPAs, some of which with its own brand.









The CORONA© brand
CORONA© is a traditional complete hair care line for the professionals consisting of shampoos, perms and neutralizers, coloring and bleaching products, treatment products and finishing products.
CORONA© is a high-end line
CORONA© targets professionals and therefore makes no compromise on quality: it benchmarks against high-end brands everywhere in the world. As an example, an independent external lab tested the products on the content of the three metals that cause most allergies (Nickel, Cobalt and Chromium), both to the hairdresser (hands) as to the customer (head skin). Anhairco is one of the very few companies that does these tests and therefore can guarantee the highest quality of its products. Anhairco directly manufactures all of the products, including the hair dyes, which means direct control of product quality. Various teams of specialists follow the quality, each in their area of responsibility: i.e. ingredients, packaging, production, filling, packing, legislation, products dossiers, etc.
Anhairco continuously works to increase the brand awareness of CORONA©
Prior to entering a new market Anhairco sends a team of hairdressers to test the products on “local” hair and to provide potential customers a demonstration on how to use the products. Anhairco attends all the most important industry exhibitions worldwide, including Beautyworld in Frankfurt, PLMA in Rotterdam, Cosmoprof in Bologna, Las Vegas, Sao Paolo, Hong Kong, and others.

Also along with Corona, the company deals with more than 5000 different types of accessories like clippers, blow dryers, scissors, capes, etc required for the beauty and hair care industry and thus becoming the one stop- shop for the entire beauty and hair care professional market.

Taking Anhairco and CORONA© to the next level
Anhairco’s goal in the next few years is to take the company to the next level. Anhairco has built a new state-of-the-art plant in September 2005. The company has invested in the R&D and sales team and has reinforced the management team with some important new hires and consultants. They are negotiating commercial agreements in several countries, including the USA and Asia, with local partners with the goal to build long-term partnerships focusing on professional high quality products and a profitable sustainable business.
For its Corona Professional hair care products, Anhairco strictly follows the following strategy:
The quality of the products is the most important. Moreover, the line has a broad range of products to which new products are added through internal development or through an external market demand.
The price of the products has to be competitive and appropriate to each well-defined market segment.
Since Anhairco controls the production process and the stock keeping, the Corona Professional hair care products are always available to the wholesaler in order for him to be able to supply very quickly to his hairdresser customers.
Top quality, competitive pricing and availability are three advantages guaranteed for by Anhairco for its Corona Professional hair care products.
Corona is now in India to provide complete satisfaction for the professional stylists and salons to provide their clients a complete satisfaction with their professional line of products.


www.coronaprofessional.com
Email: ashok.n@coronaprofessional.com

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